Kristina McCoobery, Co-Founder and CEO of INVNT & COO of [INVNT GROUP] explores the benefits of embracing a challenger mindset. Scott Cullather—my husband, life partner, and business partner—and I wrote a book entitled Challenge Everything: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling because a willingness to challenge the status quo is what set our […]
2020 was surely a year of loss and disruption—but also transformation and innovation. In this Ad Age piece [INVNT GROUP] CEO, Scott Cullather reveals some of his top trends for 2021. Image credit: iStock As tired as we all may be of hearing the phrase “in these uncertain times,” messages of solidarity reigned supreme in […]
The Bizzabo Blog has included INVNT in its list of top US and Canada event agencies. INVNT has been included in Bizzabo’s list of top event agencies for 2021. More than your typical agency, INVNT aims to change the way people think, feel, and behave through their unique experiential campaigns. They work globally to launch […]
In this B&T opinion piece [INVNT GROUP] APAC Executive Creative Director, Adam Harriden explores how the retail space is, and will continue to, borrow from experiential, resulting in unique hybrid experiences for consumers… Most of us are probably happily saying ‘sayonara’ to 2020 as it threw us a few curveballs, but there are a ton […]
Event agencies share lessons from lockdown and make predictions about the future of work. [INVNT GROUP] APAC Managing Director, Laura Roberts comments on our agency’s lessons. Company meetings and appraisals via video, virtual site inspections, communications solely via email and webchat, remote working… welcome to the ‘new normal’ of the event agency office. But just […]
Scott Cullather shares three future strategies with Forbes. This year has been one of immense change. Amid COVID-19, the restrictions on in-person contact have meant consumers’ viewing and purchasing habits have undergone a major shift, and digital acceleration has occurred at a more rapid pace than ever before. Now as you approach a fresh new year, it’s time […]
Scott Cullather, President & CEO of [INVNT GROUP], discusses the relationship between content and context with The Hype Magazine. Back in 1996, an article titled, ‘Content is King’ changed the course of marketing. Published by Bill Gates on the official Microsoft website, the literary piece was a milestone in marketing history. The article laid the […]
Claudia Stephenson, Managing Director of [INVNT GROUP], EMEA shares predictions for the future of hybrid with Virtual Events Institute. In a year of seismic changes and challenges, virtual and hybrid events are emerging as a vast growth category – and a source of job creation. For event planners, what will be the new opportunities and […]
In this Human Capital Innovations Podcast episode, Dr. Jonathan H. Westover talks with Scott Cullather about effectively pivoting your business amidst disruption. Check out the podcast here: https://anchor.fm/hcipodcast. Watch the interview on YouTube here. The post HCI Webinar: Pivoting Your Business Amidst Disruption, with Scott Cullather appeared first on INVNT NEWS.
A 20-metre Zoom wall allowed virtual attendees to join the studio audience live in Sydney. Apart from the regular talks, performances and films, attendees also had the option of chatting with other attendees via an online video roundtable, or join a Meet the Speaker Q&A. Photo Credit: TEDXSydney Like most events in 2020, TEDxSydney went […]
