Judgment Over Just Technology: Kristina McCoobery on the Future of Innovation-Led Brand Storytelling
INVNT’s Global President on why human judgment, not technology alone, defines the future of creative storytelling.
Trade Show Executive Covers Event ROI
Event ROI Is Under the Microscope. Here’s What You Can Do About It. In this article in Trade Show Executive, INVNT discusses the challenges trade show and event organizers face amid rising costs in airfare, transportation, hospitality, and more. With the coming year projected to see increased event spending, event planners prioritize cost-saving measures to […]
Roastbrief on INVNT’s New Operating System & Our Maximalist Intelligence Approach
INVNT Chief AI Officer explains how data science and machine learning are becoming the brains behind the world’s most innovative brand experiences. March, 2026.- On the 2026 horizon, artificial intelligence has evolved from an image-generation tool into the central nervous system of the most forward-thinking creative agencies. Leading this metamorphosis at INVNT is James Nicholas Kinney, a leader […]
Seamless Tech Trends Driving the Modern Registration Experience
Nth Degree Events speaks to Trade Show Executive about trends in registration technology. AI is impacting registration. It is automating manual tasks, personalizing attendee experiences and generating insightful data. “The implementation of AI technology to drive event personalization using data collected during the registration process is a trend we are seeing.” Matt Farris, Senior Project […]
BizBash Covers Ways to Win Attendee Loyalty
7 Ways to Turn One-Time Event Guests Into Annual Attendees See the full article at BizBash.
Our Take On The SuperBowl Halftime Show That Rewired The World’s Biggest Stage
Scott Cullather, chairman and chief growth officer at INVNT, covers the experiential storytelling masterclass and cultural moonshot that rewired the world’s biggest stage.
