Does Your Event Need a Custom Scent? In this article in BizBash, INVNT weighs in on the use of scent at events. We discuss the power of scent to evoke memory and emotion, and where it falls within the overall landscape of sensory effects at events. INVNT also emphasizes that less is more. Scent can […]
INVNT’s Rachael Casey talks with ASAE about the importance of annual events for associations, and how they serve as a prime opportunity to engage current members and attract new ones. In this article, she discusses how effective event execution can stimulate membership growth and enhance the association’s value. To maximize impact, associations should conduct a […]
