About Us
WHO WE ARE
INVNT is a global experiential marketing and brand storytelling agency that specializes in live events, digital experiences, and integrated campaigns that drive audience engagement, brand growth and results. Our Team of strategists, creatives, producers, technicians and innovators helps many of the best-known brands and organizations in the world bring their brand stories to life, engaging the wide range of audiences who drive their business forward.
INVNT blends strategy, creativity, innovation and execution to help brands cut through the noise, connect with audiences, and leave lasting impressions, worldwide.
PART OF THE NTH DEGREE FAMILY
INVNT is a part of Nth Degree, a leading event platform and family of companies that helps global brands tell bigger stories and deliver them with greater confidence than ever before. In addition to INVNT, Nth Degree brings high-quality event labor and general contracting to corporations, associations, exhibit houses and partners throughout the event marketing industry. The company is supported by private equity partner Shamrock Capital, the $7 billion innovator and investor in media, entertainment, communications, and related sectors.
Leadership
kristina mccoobery
Global President
Rob Lowe
Chief Client Officer
PAUL BLURTON
CHIEF CREATIVE OFFICER
Lisa Ramsey
EVP Operations
MIKE KITSON
CHIEF PRODUCTION OFFICER
JERRY DEENEY
EVP of Global
Business Development
KAREN DANIELE
Vice President, Strategic Services
Petrina Rosholt
SVP OF ACCOUNT SERVICES & EVENT MANAGEMENT
JAMES KINNEY
CHIEF AI OFFICER
JEANNIE BLAIR
Vice President, Account Services
BREE LABOLLITA
Vice President, Content, Learning, and Technology Solutions
SARAH WINKLER
SVP, INVNT HIGHER ED
Josh Johns
VP of Creative Strategy,
INVNT Higher ed
Peter Clarke
Vice President of Global Business Development
Don Struckle
SVP of Content,
INVNT Digital
Laura roberts
MANAGING DIRECTOR, APAC
CLAUDIA STEPHENSON
Managing Director, EMEA
LAVEESH PANDEY
MANAGING DIRECTOR, SOUTH ASIA
Sharon Lewis
Executive Director of Account Services, INVNT Innovation
INVNT IMPACT
We believe in doing Great Work That Does Great Things, partnering with mission-driven organizations, brands, and leaders around the globe to help build a better future. Powered by creativity, scale, and collaboration, our impact efforts amplify bold causes, champion inclusion, advance sustainable change, and uplift communities with dignity, respect, and humanity. Together, we turn mission into action, shaping brand stories and experiences that inspire people everywhere to thrive.
Awards
SUSTAINABILITY
INVNT’s sustainability goal is to reduce carbon footprint and greenhouse gases (GHG) annually across all programs, and to present solutions for clients that will help them to do the same. We are proud to have a “Committed” badge from EcoVadis, a globally recognized sustainability accreditor, and pleased to be in the top 25% of businesses reporting sustainable practices to Ecovadis globally.
Our procurement of sustainable partners is a crucial part of our journey towards a measured reduction of GHG as we assess our our supply chain for further metrics and KPI’ s.
We take our environmental responsibilities, including sustainability, into account in all of our procurement decisions. In our selection process, we actively encourage suppliers who demonstrate they control and reduce any negative impact on the environment caused by their processes, products, materials and packaging.
Frequently asked questions
Get answers to common questions about INVNT's expertise, our approach to storytelling, digital innovation, experiential marketing and discover how we help brands make bold, lasting impressions.
What is INVNT?
INVNT is a global experiential marketing and brand storytelling agency that specializes in live events, digital experiences, and integrated campaigns that drive audience engagement, brand growth, and measurable business results. Operating as The Global Brandstory Project™, we offer a unified, interdisciplinary approach spanning strategy, creative, digital, live experiences, and production, delivered by a single global in-house team. We help the world’s best-known brands and organizations bring their stories to life, engaging the wide range of audiences who drive their business forward.
What does it mean to be a "Brandstory Agency™"?
Every brand must engage multiple audiences—including employees, partners, customers, investors, and consumers. While typical agencies focus on transactional relationships, our proprietary BrandStory™ methodology moves audiences beyond transactions, making your brand matter more to the people who matter most. We craft compelling, consistent narratives that live across strategy, digital, and real-world experiences, transforming passive audiences into active participants and giving them powerful reasons to buy in and dive deeper.
What is INVNT’s creative philosophy, and how do you approach storytelling?
We innovate brand storytelling by blending world-class creativity, strategy, and production with our signature "Challenge Everything" ethos. This ensures that each experience is disruptive, memorable, and deeply resonates with the audience. Our creative directors are a critical and consistent presence on every account, embedded from the initial "Big Idea" through execution, down to the very last detail. We combine bold, out-of-the-box creative concepts with meticulous planning to make sure our campaigns stand out, stir emotion, and strike their target.
Who leads the global INVNT team?
Our global agency is guided by a fiercely collaborative and experienced leadership team:
- Kristina McCoobery – Global President
- Rob Lowe – Chief Client Officer
- Paul Blurton – Chief Creative Officer
- Lisa Ramsey – EVP of Operations
- Mike Kitson – Chief Production Officer
- Jerry Deeney – EVP of Global Business Development
- James Kinney – Chief AI Officer
- Karen Daniele – Vice President, Strategic Services
- Petrina Rosholt – SVP of Account Services & Event Management
- Jeannie Blair – Vice President, Account Services
- Bree LaBollita – Vice President, Content, Learning, and Technology Solutions
- Sarah Winkler – SVP, INVNT Higher Ed
- Josh Johns – VP of Creative Strategy, INVNT Higher Ed
- Peter Clarke – Vice President of Global Business Development
- Don Struckle – SVP of Content, INVNT Digital
Our regional operations are overseen by dedicated Managing Directors:
- Laura Roberts – Managing Director, APAC
- Claudia Stephenson – Managing Director, EMEA
- Laveesh Pandey – Managing Director, South Asia
- Sharon Lewis – Executive Director of Account Services, INVNT Innovation
What is INVNT Impact, and what does "Great Work That Does Great Things" mean?
Our work is guided by the philosophy of INVNT Impact: "Great Work That Does Great Things." We partner with mission-driven organizations, brands, and leaders around the globe to turn corporate mission into meaningful action. Powered by creativity, scale, and collaboration, our impact efforts amplify bold causes, champion inclusion, advance sustainable change, and uplift communities with dignity, respect, and humanity. Together, we shape brand stories and experiences that inspire people everywhere to thrive.
What is INVNT’s approach to sustainability and environmental responsibility?
We take our environmental and social responsibilities seriously. INVNT's core sustainability goal is to reduce our carbon footprint and greenhouse gases (GHG) annually across all programs and to present actionable solutions that help our clients do the same. We are proud to hold a "Committed" badge from EcoVadis, placing us in the top 25% of businesses reporting sustainable practices globally. We prioritize the procurement of sustainable partners, actively evaluate our supply chain, and encourage suppliers who control and reduce any negative impact on the environment.
What types of events and live experiences does INVNT specialize in creating?
We specialize in a diverse range of live experiences, including large-scale corporate conferences, product launches, experiential marketing activations, brand pop-ups, employee engagement programs, B2B and B2C activations, partner summits, and fan experiences designed to leave a lasting impression. No matter the scale or complexity, we blend artistry with unmatched operational capability to give audiences exciting new ways to experience your brand.
Can INVNT integrate digital, virtual, and hybrid components into live events?
Yes, absolutely. In today's hybrid world, we deliver powerful digital and hybrid brand experiences. We seamlessly integrate digital elements, such as live streaming, interactive virtual platforms, AR/VR/XR experiences, motion graphics, and social media integration, to extend the reach and engagement of our live events to both physical and digital audiences worldwide.
What is INVNT's relationship with the Nth Degree family?
INVNT is a part of Nth Degree, a leading event platform and family of companies that helps global brands tell bigger stories and deliver them with greater confidence than ever before. In addition to INVNT's creative services, Nth Degree brings high-quality event labor and general contracting to corporations, associations, exhibit houses, and partners throughout the event marketing industry. The company is supported by private equity partner Shamrock Capital, the $7 billion innovator and investor in media, entertainment, communications, and related sectors.
