Nth Degree Events speaks to Trade Show Executive about trends in registration technology. AI is impacting registration. It is automating manual tasks, personalizing attendee experiences and generating insightful data. “The implementation of AI technology to drive event personalization using data collected during the registration process is a trend we are seeing.” Matt Farris, Senior Project […]

7 Ways to Turn One-Time Event Guests Into Annual Attendees See the full article at BizBash.

Russell Greenway, President of Nth Degree, explores how retail strategies can transform trade show exhibits into captivating, high-impact experiences. Russell highlights five tactics exhibitors can use: Crafting visually striking booths with smart lighting and design, aligning with attendee values like sustainability and minimalism, creating immersive brand experiences, leveraging social media to amplify reach, and utilizing […]

In this article, we discuss how macroeconomic factors have impacted many event components, F&B being one of them. As costs rise and attendees’ preferences around when and what to eat become more individualized, corporate event planners have an opportunity to delight attendees with flexible options for meals, snacks, beverages, and more. Check out the article […]

INVNT’s Vice President Of Strategic Services Karen Daniele shares best practices for how to effectively engage attendees, sponsors, and others for co-designing events.  Event Advisory Boards are powerful tools in an event organizer’s playbook. Think of it as a board meeting where stakeholders in the event process—such as sponsors, exhibitors, event planners, and others—come together […]

Does Your Event Need a Custom Scent? In this article in BizBash, INVNT weighs in on the use of scent at events. We discuss the power of scent to evoke memory and emotion, and where it falls within the overall landscape of sensory effects at events. INVNT also emphasizes that less is more. Scent can […]