Caspar Mason, creative director, EMEA at INVNT explores why fun is the future of B2B engagement with Little Black Book. Walk the floor of any major B2B trade show, and you will see an endless sea of sameness. Screens broadcasting undifferentiated specs and features, executives delivering well-rehearsed monologues, and attendees politely nodding (off) as they […]
AI companies are entering a more difficult phase of growth. And it’s time for the real work to begin. The market is no longer simply amazed by what AI can do. People are asking harder questions: How should it be used? Where is it scalable? And which companies can be trusted to help move from […]
Event Industry News speaks with INVNT Co-Founder and Global President, Kristina McCoobery, about our global agency model, brandstory roots, responsible AI adoption, and the renewed value of in-person events. The Agency of Tomorrow: Storytelling, AI and Global Events James Dickson:Hello everybody, and welcome along to the Event Industry News Podcast with me, James Dickson, wishing […]
INVNT Global President Kristina McCoobery sat down with Micebook’s Susie Harwood for a candid conversation covering the INVNT’s origin, recent merger with Nth Degree, and where the experiential industry is headed next. Susie Harwood: You’ve always positioned INVNT more in the brand storytelling space rather than events or experiential. Why has that distinction mattered, and […]
Claudia Stephenson, managing director at INVNT EMEA explores how complacency can easily creep into workflows when agencies stop anticipating needs and pushing the boundaries of creativity
INVNT’s Global President on why human judgment, not technology alone, defines the future of creative storytelling.
ohn Hense, CEO of Nth Degree, shares insights into the company’s recent partnership with Shamrock Capital, a move that positions the organization to capitalize on growing opportunities in the live events industry. With demand for in-person experiences surging, Nth Degree is uniquely equipped to deliver comprehensive event services through its integrated divisions. Hense highlights the […]
INVNT Chief AI Officer explains how data science and machine learning are becoming the brains behind the world’s most innovative brand experiences. March, 2026.- On the 2026 horizon, artificial intelligence has evolved from an image-generation tool into the central nervous system of the most forward-thinking creative agencies. Leading this metamorphosis at INVNT is James Nicholas Kinney, a leader […]
As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]
