Judgment Over Just Technology: Kristina McCoobery on the Future of Innovation-Led Brand Storytelling
INVNT’s Global President on why human judgment, not technology alone, defines the future of creative storytelling.
Navigating the Rising Demand for Global Event Services with John Hense
ohn Hense, CEO of Nth Degree, shares insights into the company’s recent partnership with Shamrock Capital, a move that positions the organization to capitalize on growing opportunities in the live events industry. With demand for in-person experiences surging, Nth Degree is uniquely equipped to deliver comprehensive event services through its integrated divisions. Hense highlights the […]
Roastbrief on INVNT’s New Operating System & Our Maximalist Intelligence Approach
INVNT Chief AI Officer explains how data science and machine learning are becoming the brains behind the world’s most innovative brand experiences. March, 2026.- On the 2026 horizon, artificial intelligence has evolved from an image-generation tool into the central nervous system of the most forward-thinking creative agencies. Leading this metamorphosis at INVNT is James Nicholas Kinney, a leader […]
The AI Journal: Kristina McCoobery on AI’s Expanding Role in Live Brand Storytelling
As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]
Our Take On The SuperBowl Halftime Show That Rewired The World’s Biggest Stage
Scott Cullather, chairman and chief growth officer at INVNT, covers the experiential storytelling masterclass and cultural moonshot that rewired the world’s biggest stage.
INVNT Joins Branding in Asia’s IWD Voices: Why Culture Matters Beyond Policy
For International Women’s Day, we will spend the month of March speaking with women leaders about their experiences, the lessons that shaped them, and their hopes for the next generation. At INVNT, this shift is actively taking shape as the company expands with a leadership team that is redefining industry norms. Globally, women comprise 53% […]
BizBash Covers INVNT’s Tips for Designing Events That Drive Dwell Time
From layered design to earned engagement to secondary touchpoints, experiential experts break down how to keep event guests engaged—without forcing them to stay. Let context—not ambition—set expectations. Even the most compelling concept can fail if it asks for more time than the environment or audience is willing to give. “It’s all about context, relevance, and […]
Engineering Weekend Energy: Building Cultures Where AI and People Thrive
Scott Cullather, chairman and chief growth officer, INVNT shares three ways leaders can spark ‘The Saturday Effect’ The post Engineering Weekend Energy: Building Cultures Where AI and People Thrive appeared first on INVNT News.
