Ideas Archives

The Agency of Tomorrow: Kristina McCoobery on Storytelling, AI, and the Future of Live on the Event Industry News Podcast

By Ezi EmenikePosted on August 10, 2026Posted in Ideas

Event Industry News speaks with INVNT Co-Founder and Global President, Kristina McCoobery, about our global agency model, brandstory roots, responsible AI adoption, and the renewed value of in-person events. The Agency of Tomorrow: Storytelling, AI and Global Events James Dickson:Hello everybody, and welcome along to the Event Industry News Podcast with me, James Dickson, wishing […]

Micebook’s Unfiltered: Kristina McCoobery on brand storytelling, strategy and scaling INVNT

By Ezi EmenikePosted on August 10, 2026Posted in Ideas

INVNT Global President Kristina McCoobery sat down with Micebook’s Susie Harwood for a candid conversation covering the INVNT’s origin, recent merger with Nth Degree, and where the experiential industry is headed next. Susie Harwood: You’ve always positioned INVNT more in the brand storytelling space rather than events or experiential. Why has that distinction mattered, and […]

Little Black Book: How INVNT Avoids Complacency in Client-Agency Relationships

By Ezi EmenikePosted on July 24, 2026Posted in Ideas

Claudia Stephenson, managing director at INVNT EMEA explores how complacency can easily creep into workflows when agencies stop anticipating needs and pushing the boundaries of creativity

Judgment Over Just Technology: Kristina McCoobery on the Future of Innovation-Led Brand Storytelling

By Ezi EmenikePosted on June 30, 2026Posted in Ideas, Thought Leadership

INVNT’s Global President on why human judgment, not technology alone, defines the future of creative storytelling.

Navigating the Rising Demand for Global Event Services with John Hense

By mkeowen@nthdegree.comPosted on November 6, 2024Posted in Ideas

ohn Hense, CEO of Nth Degree, shares insights into the company’s recent partnership with Shamrock Capital, a move that positions the organization to capitalize on growing opportunities in the live events industry. With demand for in-person experiences surging, Nth Degree is uniquely equipped to deliver comprehensive event services through its integrated divisions. Hense highlights the […]

INVNT Speaks on Agency Evolution and the Future of Events at Micebook’s Inaugural US C-Suite Summit

By Ezi EmenikePosted on May 26, 2026Posted in Ideas, Uncategorized

Roastbrief on INVNT’s New Operating System & Our Maximalist Intelligence Approach

By Ezi EmenikePosted on March 3, 2026Posted in Ideas, Thought Leadership, Uncategorized

INVNT Chief AI Officer explains how data science and machine learning are becoming the brains behind the world’s most innovative brand experiences. March, 2026.- On the 2026 horizon, artificial intelligence has evolved from an image-generation tool into the central nervous system of the most forward-thinking creative agencies. Leading this metamorphosis at INVNT is James Nicholas Kinney, a leader […]

The AI Journal: Kristina McCoobery on AI’s Expanding Role in Live Brand Storytelling

By Ezi EmenikePosted on October 2, 2025Posted in Ideas, Uncategorized

As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]

Our Take On The SuperBowl Halftime Show That Rewired The World’s Biggest Stage

By Ezi EmenikePosted on February 19, 2026Posted in Ideas, Thought Leadership

Scott Cullather, chairman and chief growth officer at INVNT, covers the experiential storytelling masterclass and cultural moonshot that rewired the world’s biggest stage.

INVNT Joins Branding in Asia’s IWD Voices: Why Culture Matters Beyond Policy

By Ezi EmenikePosted on March 10, 2026Posted in Ideas, Uncategorized

For International Women’s Day, we will spend the month of March speaking with women leaders about their experiences, the lessons that shaped them, and their hopes for the next generation. At INVNT, this shift is actively taking shape as the company expands with a leadership team that is redefining industry norms. Globally, women comprise 53% […]