World-Building Is the Next Frontier of Experiential Marketing
Brands that ignore world-building will be left behind. It’s time to let fans build your brand universe now, says Kristina McCoobery, Global President at INVNT — exploring how world-building is reshaping the future of experiential marketing.
INVNT Takes Home Telly Awards for Storytelling Across Generative AI and Documentary Film
At the 2026 annual Telly Awards, honored alongside top winners including Paramount’s South Park, Marriott International, and Deloitte, INVNT received recognition in the inaugural Best Use of Generative AI category for our work with SHRM, and in the Non-Scripted & Documentary category for our continued partnership with PatientPoint®. SHRM Membership Unlocking Earns Telly Award in […]
Global Brand Storytelling Agency INVNT® Joins Nth Degree to Form an Unmatched Live Events Platform
Private Equity Partner Shamrock Capital Fuels Strategic Market Expansion Nth Degree, a leader in event design and delivery, today announced that global brand storytelling agency INVNT will join the organization, creating a live event market leader capable of meeting the growing experiential needs of major brands around the world. With 11 offices across Europe, the […]
Roastbrief on INVNT’s New Operating System & Our Maximalist Intelligence Approach
INVNT Chief AI Officer explains how data science and machine learning are becoming the brains behind the world’s most innovative brand experiences. March, 2026.- On the 2026 horizon, artificial intelligence has evolved from an image-generation tool into the central nervous system of the most forward-thinking creative agencies. Leading this metamorphosis at INVNT is James Nicholas Kinney, a leader […]
The AI Journal: Kristina McCoobery on AI’s Expanding Role in Live Brand Storytelling
As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]