Listen to On The Moon
The INVNT Podcast
On a mission to put a brand on the moon, INVNT® brings you bold conversations with the visionaries rewriting the rules of storytelling, culture, and human connection.
Fostering Innovation Through Neurodiversity: How INVNT® is Leading the Way
Creative Spirit interviews Scott Cullather, Chairman, INVNT®. Scott Cullather, Chairman of INVNT®, on Embracing Neurodivergent Talent INVNT is one of the world’s leading marketing agencies, specializing in brand storytelling for a wide range of companies and fields. In the words of Chairman Scott Cullather, they are a “human connection company.” In other words, they apply […]
INVNT® Launches 5-hour ENERGY ‘Summer of NO FOMO’ Campaign
INVNT® announced the launch of 5-hour ENERGY’s® latest campaign, ‘Summer of NO FOMO.’ With only weeks from agency selection to campaign launch, INVNT® established a strategic position that combats everyone’s biggest fear, FOMO (Fear of Missing Out), by encouraging them to “Take Your Shot” for #NoFomoSummer, without lacking energy or motivation. The lively campaign is designed to energize […]
INVNT® Marks a New Era in Global Expansion with Significant Advances in United Arab Emirates (UAE)
From Expo2020 Dubai, to Audi, and technological world-firsts at COP28, the agency portfolio is powering immersive brand activations campaigns and strategies, engaging local audiences, leaders, and the international community throughout the region. INVNT® strengthens its commitment to EMEA and the UAE, growing it’s local Dubai team and full-service, integrated, strategic, and experiential marketing services to […]
INVNT®, Expands to South Asia Opening Tenth Office in Mumbai, India
The move aligns with the INVNT’s vertical and horizontal growth strategy, which supports the increasing demand for innovative brand storytelling in one of the fastest-growing markets including Tata Motors, Hitachi Vantara, Samsung, Amazon, Unilever, Sun Pharmaceutical, and more. INVNT® The Global BrandStory Project, has expanded into South Asia opening its tenth office across seven countries […]
Kristina McCoobery has been named Agency Leader of the Year at the Drum Awards for Marketing Americas 2023
As we celebrate our 15-year anniversary, we are excited to also announce a special recognition from this year’s The Drum Marketing Americas Award, for our visionary INVNT® CEO, Kristina McCoobery, as ‘Agency Leader of the Year’! Since 2008, our global team has championed live brand storytelling through creative, world-changing events and experiences. Together, we are […]
From magic to immersion, experiential marketing gets an AI upgrade
Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, Chairman of INVNT® shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now […]
INVNT® wins 7 awards at the Hermes Creative Awards 2023
Honouring the messengers and creators of the information revolution, Hermes Creative Awards is one of the oldest and largest creative competitions in the world. With winners ranging from individuals, media conglomerates, and Fortune 500 companies, INVNT®, The Global BrandStory Project is proud to have been placed as 7x winners at the 2023 Hermes Creative Awards. […]
MAAS (metaverse as a service) will transform the future of community
Working towards a future where brands and customers co-create their communities. Our innate desire as humans to stay connected has fuelled our collective imagination for decades. Often depicted as a culprit for the lack of human connection, the metaverse as a concept has long existed in the minds of thinkers and writers as a figment […]
INVNT® has been placed as a two-time finalist at the 2023 Global Eventex Awards
INVNT®, The Global BrandStory Project, has been placed as a two-time finalist for their Pepsico Expo 2020 Dubai activation at the Eventex Awards 2023. The award-winning brand activation is a finalist in categories of Best Experiential Event and Brand Experience – Food & Beverage. This award recognised the agency’s work on three immersive and educational […]
