From layered design to earned engagement to secondary touchpoints, experiential experts break down how to keep event guests engaged—without forcing them to stay. Let context—not ambition—set expectations. Even the most compelling concept can fail if it asks for more time than the environment or audience is willing to give. “It’s all about context, relevance, and […]
The Australian Association of National Advertisers (AANA) has appointed the innovation-led global brand storytelling agency INVNT as the official experiential partner for RESET 2026, Australia’s premier conference for marketing and advertising leaders.
London, UK – INVNT® announced the appointment of Caspar Mason as Creative Director for EMEA, strengthening its innovation-led BrandStory approach and deepening investment in the region as a key engine of global growth.
The post INVNT Ranked Conference & Incentive Travel (C&IT) Top Agency appeared first on INVNT News.
B&T has recognized INVNT and our APAC Managing Director, Laura Roberts, among its Best of the Best Experiential Agency Leaders — celebrating innovation, craft, and the fearless pursuit of ideas that move people. This recognition reflects the passion and creativity that define INVNT’s work across borders — from concept to experience, from story to impact. View the full list […]
Since 2008, we’ve forged The Global BrandStory Project as an integrated and international collective of creative storytellers, connecting brands to culture — from global-to-local, across every medium of #brandexperience and human connection. From INVNT Higher Ed to Innovation and Digital, our global and interdisciplinary team continues to Chase The Sun, crafting brand stories that move […]
Scott Cullather, chairman and chief growth officer, INVNT shares three ways leaders can spark ‘The Saturday Effect’ The post Engineering Weekend Energy: Building Cultures Where AI and People Thrive appeared first on INVNT News.
Singapore — Global brand storytelling agency INVNT® has appointed Sarah Bailey as executive creative director (ECD) for the Asia-Pacific region. Based in Singapore, Bailey will lead INVNT’s creative team across the region, focusing on innovation and storytelling initiatives across physical, digital, and hybrid platforms.
Brands and marketers are increasing investment in events and experiences to reach customers and get “more bang for their bucks”, according to international experience expert Kristina McCoobery. The chief executive officer of international experience agency INVNT, said the market was experiencing significant growth globally as businesses leant-in to branded events to overcome audience fragmentation and […]
Since 2008, we’ve forged The Global BrandStory Project as an integrated and international collective of creative storytellers, connecting brands to culture — from global-to-local, across every medium of brand experience and human connection. From INVNT Higher Ed to Innovation and Digital, our global and interdisciplinary team continues to Chase The Sun, crafting brand stories that […]
