World-Building Is the Next Frontier of Experiential Marketing
Brands that ignore world-building will be left behind. It’s time to let fans build your brand universe now, says Kristina McCoobery, Global President at INVNT — exploring how world-building is reshaping the future of experiential marketing.
INVNT Takes Home Telly Awards for Storytelling Across Generative AI and Documentary Film
At the 2026 annual Telly Awards, honored alongside top winners including Paramount’s South Park, Marriott International, and Deloitte, INVNT received recognition in the inaugural Best Use of Generative AI category for our work with SHRM, and in the Non-Scripted & Documentary category for our continued partnership with PatientPoint®. SHRM Membership Unlocking Earns Telly Award in […]
Nth Degree Partners with Shamrock Capital to Position for Next Stage of Growth
Strategic Investment from Shamrock to Bolster Nth Degree’s Leading Services Platform in a Growing Live Events Market ATLANTA, SEPTEMBER 11, 2024 – Nth Degree (the “Company”), a leading event management and experiential marketing company, today announced a strategic investment from Shamrock Capital (“Shamrock”), the Los Angeles-based investment firm specializing in media, entertainment, communications, and related sectors. The partnership, which […]
Global Brand Storytelling Agency INVNT® Joins Nth Degree to Form an Unmatched Live Events Platform
Private Equity Partner Shamrock Capital Fuels Strategic Market Expansion Nth Degree, a leader in event design and delivery, today announced that global brand storytelling agency INVNT will join the organization, creating a live event market leader capable of meeting the growing experiential needs of major brands around the world. With 11 offices across Europe, the […]
INVNT South Asia Fuels Global Momentum as Agency Reports Record Growth
Strategic Merger with Nth Degree, creates an Unmatched Live Events Platform, Bolstering Regional Wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock MUMBAI – May 21 – Fresh off its recent milestone merger with Nth Degree to form an unmatched live events platform, INVNT®, the innovation-led global brand storytelling agency, announced a […]
Event Marketer: How INVNT & Nth Degree Helm the Unprecedented Industry M&A Wave
Mergers and acquisitions are cropping up at an unprecedented rate as the demand for live events, global reach and expanded capabilities surges; AI looms; and private equity firms tighten their grip on the thriving business of events. And all of this wheeling and dealing is altering the industry paradigm. Read on for a look at […]
