Brands and marketers are increasing investment in events and experiences to reach customers and get “more bang for their bucks”, according to international experience expert Kristina McCoobery. The chief executive officer of international experience agency INVNT, said the market was experiencing significant growth globally as businesses leant-in to branded events to overcome audience fragmentation and […]
By Kristina McCoobery, CEO, INVNT The world doesn’t stop spinning, and neither do we. At INVNT, we built our global agency to mirror the modern world: fast, fluid, and fundamentally borderless. Our “Chase the Sun” model is more than a metaphor. It’s a mindset. A movement. And it’s powering a new era of global creative collaboration: […]
In partnership with Cheil Worldwide, INVNT brought Samsung Mobile’s global vision to life with 4 days of immersive brand activations at the Brooklyn Navy Yard—culminating in a street festival, product launch, and a performance by Jaden and Willow Smith. From Team Galaxy Connect to hands-on moments with the Z Flip7, Z Fold7, Watch8, and Samsung’s […]
The AFC Women’s Asian Cup is more than a tournament — it’s a celebration of growth, unity, and ambition across Asia. Global live brand storytelling agency INVNT has delivered the Final Draw Ceremony for the AFC Women’s Asian Cup Australia 2026, held at Sydney Town Hall.
Performance metrics still matter, but across APAC, the brands winning hearts are those delivering innovation-led experiences, writes Laura Roberts, managing director APAC at INVNT.
As 2025 unfolds, development teams are continuing to reassess how to deepen connections with their alumni and donor communities. We forecast several key trends that will likely influence how institutions approach their engagement strategies.
How INVNT is creating immersive brand narratives that consumers don’t just watch but actively participate in.
Global brand experience agency INVNT delivered the event, which was broadcast live across Asia ahead of the 2026 tournament.
Women make up around 70% of the global events workforce but their stories, leadership, and influence are often underrepresented. The 70% is a weekly series celebrating the women shaping the events industry. From rising stars to seasoned leaders, each profile shines a light on the career journeys, challenges, and perspectives of women working across all corners of […]
Global live brand storytelling agency INVNT has delivered the Final Draw Ceremony for the AFC Women’s Asian Cup Australia 2026, held last Tuesday 29th July at the iconic Sydney Town Hall. The high-profile event, broadcast live to audiences across Asia and beyond, marked a major milestone on the road to Asia’s premier women’s football tournament.
