Russell Greenway, President of Nth Degree, explores how retail strategies can transform trade show exhibits into captivating, high-impact experiences. Russell highlights five tactics exhibitors can use: Crafting visually striking booths with smart lighting and design, aligning with attendee values like sustainability and minimalism, creating immersive brand experiences, leveraging social media to amplify reach, and utilizing […]
In this article, we discuss how macroeconomic factors have impacted many event components, F&B being one of them. As costs rise and attendees’ preferences around when and what to eat become more individualized, corporate event planners have an opportunity to delight attendees with flexible options for meals, snacks, beverages, and more. Check out the article […]
INVNT’s Vice President Of Strategic Services Karen Daniele shares best practices for how to effectively engage attendees, sponsors, and others for co-designing events. Event Advisory Boards are powerful tools in an event organizer’s playbook. Think of it as a board meeting where stakeholders in the event process—such as sponsors, exhibitors, event planners, and others—come together […]
Does Your Event Need a Custom Scent? In this article in BizBash, INVNT weighs in on the use of scent at events. We discuss the power of scent to evoke memory and emotion, and where it falls within the overall landscape of sensory effects at events. INVNT also emphasizes that less is more. Scent can […]
Nth Degree CEO Interviewed by Skift’s Andrea Doyle According to John Hense, if you peel back the curtains of all successful meetings and events, you’ll find one key ingredient: grit. Tight timelines. Turbo speed. Trade shows require many components to make happen. With such pressure, grit helps. Listen to John explain on this recent podcast.
“No power so effectually robs the mind of all its powers of acting and reasoning as fear.” – Edmund Burke Let’s face it; audience acquisition for face-to-face events has become increasingly harder each year. Between the multitude of online learning options, budget cuts, and additional work piled on due to downsizing of teams, getting anyone […]
From layered design to earned engagement to secondary touchpoints, experiential experts break down how to keep event guests engaged—without forcing them to stay. Let context—not ambition—set expectations. Even the most compelling concept can fail if it asks for more time than the environment or audience is willing to give. “It’s all about context, relevance, and […]
