NEW YORK, NY – December 21, 2020 – [INVNT GROUP] continues on its growth trajectory following the launch of a global business development team headed up by Scott Kerr, the former Managing Director of Business Development for INVNT, who has been promoted to Chief Sales Officer for the GROUP. The newly formed team are dedicated […]

Scott Kerr has been promoted from managing director of business development for INVNT to chief sales officer for the group. [INVNT GROUP] continues on its growth trajectory following the launch of a global business development team headed up by Scott Kerr, the former managing director of business development for INVNT, who has been promoted to […]

Read up on how TEDxSydney and [INVNT GROUP] teamed up to deliver a hybrid experience for more than 3,000 attendees. [INVNT GROUP] partnered with the team at TEDxSydney to bring their 2020 flagship event to life for an in-person and virtual audience on Friday, November 6. The experience catered to an in-person audience – 22 […]

Kristina McCoobery, Co-Founder and CEO of INVNT & COO of [INVNT GROUP] explores the benefits of embracing a challenger mindset. Scott Cullather—my husband, life partner, and business partner—and I wrote a book entitled Challenge Everything: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling because a willingness to challenge the status quo is what set our […]

2020 was surely a year of loss and disruption—but also transformation and innovation. In this Ad Age piece [INVNT GROUP] CEO, Scott Cullather reveals some of his top trends for 2021. Image credit: iStock As tired as we all may be of hearing the phrase “in these uncertain times,” messages of solidarity reigned supreme in […]

The Bizzabo Blog has included INVNT in its list of top US and Canada event agencies. INVNT has been included in Bizzabo’s list of top event agencies for 2021. More than your typical agency, INVNT aims to change the way people think, feel, and behave through their unique experiential campaigns. They work globally to launch […]

In this B&T opinion piece [INVNT GROUP] APAC Executive Creative Director, Adam Harriden explores how the retail space is, and will continue to, borrow from experiential, resulting in unique hybrid experiences for consumers… Most of us are probably happily saying ‘sayonara’ to 2020 as it threw us a few curveballs, but there are a ton […]

Event agencies share lessons from lockdown and make predictions about the future of work. [INVNT GROUP] APAC Managing Director, Laura Roberts comments on our agency’s lessons. Company meetings and appraisals via video, virtual site inspections, communications solely via email and webchat, remote working… welcome to the ‘new normal’ of the event agency office. But just […]

Scott Cullather shares three future strategies with Forbes. This year has been one of immense change. Amid COVID-19, the restrictions on in-person contact have meant consumers’ viewing and purchasing habits have undergone a major shift, and digital acceleration has occurred at a more rapid pace than ever before. Now as you approach a fresh new year, it’s time […]

Scott Cullather, President & CEO of [INVNT GROUP], discusses the relationship between content and context with The Hype Magazine. Back in 1996, an article titled, ‘Content is King’ changed the course of marketing. Published by Bill Gates on the official Microsoft website, the literary piece was a milestone in marketing history. The article laid the […]