A guerrilla light installation, powered by experiential agency INVNT for Live Nation Australia, has taken over Melbourne’s historic Nylex Plastics Factory, illuminating the clock and factory buildings at dusk.
“This launch has redefined what’s possible in live brand experiences.”
Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry
Bang On Broadband – the harder the slam, the higher the “signal strength” meter climbed.
In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector. This time it’s INVNT senior director of account services Oliver James.
Today is election day! We’ve often quipped that launching a comprehensive campaign is a unique blend of brand marketing and political campaigning. Amidst all the chatter around polling, swing states, and candidate preferences, we took a moment to reflect on the similarities we’ve observed.
INVNT welcomes Roc Nation veteran, Luca Zanello, as SVP of Content Strategy
Leading global automotive maker Geely Auto has engaged brand storytelling and experiential innovation agency INVNT to deliver the global launch of its first and highly anticipated all-electric EX5 SUV in Australia at an iconic Sydney venue on 11th of March.
INVNT, the global leader in live brand storytelling, is proud to announce the continued expansion of its service offerings within the event management sector. This strategic enhancement includes a comprehensive suite of services encompassing logistics, operations planning, and project management, aimed at delivering unparalleled experiences for both physical and virtual audiences worldwide.
The evolution of marketing and branding in today’s digital age can be credited mainly to visionaries like Sarah Bailey.
