By Kristina McCoobery, CEO, INVNT The world doesn’t stop spinning, and neither do we. At INVNT, we built our global agency to mirror the modern world: fast, fluid, and fundamentally borderless. Our “Chase the Sun” model is more than a metaphor. It’s a mindset. A movement. And it’s powering a new era of global creative collaboration: […]
“For older sneakerheads, the brand carries deep nostalgia and historical weight, as many grew up watching Jordan play. But for younger consumers in APAC, that legacy doesn’t resonate in the same way,” says Owen Leach, senior design director at INVNT. “Brands like Hoka, Anta, and Ugg are tapping into new lifestyle and performance narratives that […]
At INVNT®, we live on innovation’s bleeding edge, developing spatial experiences that don’t just engage, they rewire how people learn, connect, and perform. And we’re helping global enterprises harness that power now.
On Long Beach Island, New Jersey, something fascinating happens every Saturday. It’s turnover day. Rental homes flip. People rush in with fresh excitement, or out, determined to make the most of their final moments. It’s a whirlwind of energy, anticipation, and urgency.
Performance metrics still matter, but across APAC, the brands winning hearts are those delivering innovation-led experiences, writes Laura Roberts, managing director APAC at INVNT.
As 2025 unfolds, development teams are continuing to reassess how to deepen connections with their alumni and donor communities. We forecast several key trends that will likely influence how institutions approach their engagement strategies.
How INVNT is creating immersive brand narratives that consumers don’t just watch but actively participate in.
One way we drive meaningful change is through partnerships with industry allies equally committed to action. A long-standing collaborator is INVNT, the global brand storytelling and creative agency actively rethinking how, and where, it discovers the next generation of talent. “We don’t need to look harder; we need to look elsewhere,” says Claudia Stephenson, managing […]
Women make up around 70% of the global events workforce but their stories, leadership, and influence are often underrepresented. The 70% is a weekly series celebrating the women shaping the events industry. From rising stars to seasoned leaders, each profile shines a light on the career journeys, challenges, and perspectives of women working across all corners of […]
Colleges and universities are navigating a pivotal moment: managing a narrative that questions their relevance while striving to meet rising expectations from students, donors, and stakeholders. To respond effectively, they need authentic, emotionally intelligent messaging that reinforces their values, sharpens their identity, and builds lasting trust.
