Scott Cullather, chairman and chief growth officer at INVNT, covers the experiential storytelling masterclass and cultural moonshot that rewired the world’s biggest stage.
INVNT and The Players’ Tribune teamed up with State Farm to challenge NFL stars Nolan Smith and Nico Collins to a playful guessing game: meet adult twins, guess who has a secret talent, and do so by only asking yes-or-no questions State Farm’s new two-episode series, Hidden Talents, is a high-energy blend of sports culture […]
From layered design to earned engagement to secondary touchpoints, experiential experts break down how to keep event guests engaged—without forcing them to stay. Let context—not ambition—set expectations. Even the most compelling concept can fail if it asks for more time than the environment or audience is willing to give. “It’s all about context, relevance, and […]
The Australian Association of National Advertisers (AANA) has appointed the innovation-led global brand storytelling agency INVNT as the official experiential partner for RESET 2026, Australia’s premier conference for marketing and advertising leaders.
London, UK – INVNT® announced the appointment of Caspar Mason as Creative Director for EMEA, strengthening its innovation-led BrandStory approach and deepening investment in the region as a key engine of global growth.
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Singapore — Global brand storytelling agency INVNT® has appointed Sarah Bailey as executive creative director (ECD) for the Asia-Pacific region. Based in Singapore, Bailey will lead INVNT’s creative team across the region, focusing on innovation and storytelling initiatives across physical, digital, and hybrid platforms.
