Blinding Lights Illuminate Melbourne for The Weeknd’s Announced Return to Australia
A guerrilla light installation, powered by INVNT for Live Nation Australia, has taken over Melbourne’s historic Nylex Plastics Factory.
Hot Takes Season 5 Episode 3: Kristina McCoobery
As a Telly Awards Judge, INVNT CEO Kristina McCoobery shares how experiences drive deeper connections between brands and audiences in the latest ‘Hot Takes’ episode.
AI is the tool, not the creative: Agency experts reveal how they use GenAI tools to shape modern campaigns
From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.
Mumbrella Dynamic Duos: How a recruiter’s mismatch sparked a budding friendship
This week in Dynamic Duos, we hear from INVNT APAC Managing Director Laura Roberts and Director of Production Fiona Pullen.
INVNT turns Melbourne factory into tour announcement light installation
A guerrilla light installation, powered by experiential agency INVNT for Live Nation Australia, has taken over Melbourne’s historic Nylex Plastics Factory, illuminating the clock and factory buildings at dusk.
AdNews Industry Profile: Laura Roberts at INVNT
Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry
‘Wi-Fi Slam’ – INVNT and Aussie Broadband Bring Brand Promise to Life—with a Bit of Fun
Bang On Broadband – the harder the slam, the higher the “signal strength” meter climbed.
AdNews Young Guns: Oliver James at INVNT
In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector. This time it’s INVNT senior director of account services Oliver James.
Bold Bets and High Stakes: What Political and University Campaigns Have in Common
Today is election day! We’ve often quipped that launching a comprehensive campaign is a unique blend of brand marketing and political campaigning. Amidst all the chatter around polling, swing states, and candidate preferences, we took a moment to reflect on the similarities we’ve observed.
INVNT and MSM Boost Partnership and Marketing Service Offerings in Motorsports Industry with Strategic Leadership Appointment
INVNT welcomes Roc Nation veteran, Luca Zanello, as SVP of Content Strategy
