How INVNT’s Global Agency Model Chases the Sun With Borderless Creativity

By Kristina McCoobery, CEO, INVNT The world doesn’t stop spinning, and neither do we. At INVNT, we built our global agency to mirror the modern world: fast, fluid, and fundamentally borderless. Our “Chase the Sun” model is more than a metaphor. It’s a mindset. A movement. And it’s powering a new era of global creative collaboration: […]

INVNT® and Formula E Partner to Deliver FanVillage at 2025 Monaco E-Prix

Formula E, the world’s first all-electric motorsport championship, has once again joined forces with INVNT® EMEA, the global brand storytelling agency, to create a bold new fan experience for the 2025 Monaco E-Prix. Set against the backdrop of Monaco’s iconic marina, the Formula E Fan Village will come to life on May 3–4, offering a free, immersive, […]

Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market? INVNT weighs in with Campaign Asia.

“For older sneakerheads, the brand carries deep nostalgia and historical weight, as many grew up watching Jordan play. But for younger consumers in APAC, that legacy doesn’t resonate in the same way,” says Owen Leach, senior design director at INVNT. “Brands like Hoka, Anta, and Ugg are tapping into new lifestyle and performance narratives that […]

Kristina McCoobery Named One of Chief Marketer’s Most Influential Women in Marketing

As CEO, Kristina McCoobery has amplified INVNT’s impact through groundbreaking technical innovations, including launching a digital art campaign in space and implementing advanced AI solutions for clients like SHRM and Microsoft. Additionally, she recently powered INVNT’s expansion into South Asia by establishing a flagship office in Mumbai, facilitating around-the-clock collaboration for top-tier clients.

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