The AI Journal: Kristina McCoobery on AI’s Expanding Role in Live Brand Storytelling
As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]
INVNT Recognized on B&T’s Best of the Best Experiential Agency Leaders List
B&T has recognized INVNT and our APAC Managing Director, Laura Roberts, among its Best of the Best Experiential Agency Leaders — celebrating innovation, craft, and the fearless pursuit of ideas that move people. This recognition reflects the passion and creativity that define INVNT’s work across borders — from concept to experience, from story to impact. View the full list […]
INVNT Named Inc. Power Partner
Since 2008, we’ve forged The Global BrandStory Project as an integrated and international collective of creative storytellers, connecting brands to culture — from global-to-local, across every medium of #brandexperience and human connection. From INVNT Higher Ed to Innovation and Digital, our global and interdisciplinary team continues to Chase The Sun, crafting brand stories that move […]
Engineering Weekend Energy: Building Cultures Where AI and People Thrive
Scott Cullather, chairman and chief growth officer, INVNT shares three ways leaders can spark ‘The Saturday Effect’ The post Engineering Weekend Energy: Building Cultures Where AI and People Thrive appeared first on INVNT News.
The Australian: INVNT Powers Experiential Boom as Brands Deepen Human Connection
Brands and marketers are increasing investment in events and experiences to reach customers and get “more bang for their bucks”, according to international experience expert Kristina McCoobery. The chief executive officer of international experience agency INVNT, said the market was experiencing significant growth globally as businesses leant-in to branded events to overcome audience fragmentation and […]
INVNT Fan Engagement: Why Brands Can’t Afford to Wait
Claudia Stephenson, managing director EMEA at INVNT, on why brands that fail to build fan-centric experiences now will get left behind… Consumer expectations are shifting faster than ever, and in the EMEA region – where diverse cultures, digital transformation, and economic shifts shape behaviours – fan engagement has become a critical differentiator for brands. Audiences […]
Microsoft’s 50th Anniversary Event Looks Back to Inspire the Future
From the debut of Microsoft Copilot in 2023, to the introduction of Copilot+PCs in 2024, to Microsoft‘s historic 50th Anniversary Event on April 4th, 2025, INVNT® has been honored to help shape key moments that have signaled a bold new era in human capability and creativity, powered by AI.