Event ROI Is Under the Microscope. Here’s What You Can Do About It. In this article in Trade Show Executive, INVNT discusses the challenges trade show and event organizers face amid rising costs in airfare, transportation, hospitality, and more. With the coming year projected to see increased event spending, event planners prioritize cost-saving measures to […]
ohn Hense, CEO of Nth Degree, shares insights into the company’s recent partnership with Shamrock Capital, a move that positions the organization to capitalize on growing opportunities in the live events industry. With demand for in-person experiences surging, Nth Degree is uniquely equipped to deliver comprehensive event services through its integrated divisions. Hense highlights the […]
Strategic Investment from Shamrock to Bolster Nth Degree’s Leading Services Platform in a Growing Live Events Market ATLANTA, SEPTEMBER 11, 2024 – Nth Degree (the “Company”), a leading event management and experiential marketing company, today announced a strategic investment from Shamrock Capital (“Shamrock”), the Los Angeles-based investment firm specializing in media, entertainment, communications, and related sectors. The partnership, which […]
Nth Degree Events speaks to Trade Show Executive about trends in registration technology. AI is impacting registration. It is automating manual tasks, personalizing attendee experiences and generating insightful data. “The implementation of AI technology to drive event personalization using data collected during the registration process is a trend we are seeing.” Matt Farris, Senior Project […]
7 Ways to Turn One-Time Event Guests Into Annual Attendees See the full article at BizBash.
Russell Greenway, President of Nth Degree, explores how retail strategies can transform trade show exhibits into captivating, high-impact experiences. Russell highlights five tactics exhibitors can use: Crafting visually striking booths with smart lighting and design, aligning with attendee values like sustainability and minimalism, creating immersive brand experiences, leveraging social media to amplify reach, and utilizing […]
In this article, we discuss how macroeconomic factors have impacted many event components, F&B being one of them. As costs rise and attendees’ preferences around when and what to eat become more individualized, corporate event planners have an opportunity to delight attendees with flexible options for meals, snacks, beverages, and more. Check out the article […]
Does Your Event Need a Custom Scent? In this article in BizBash, INVNT weighs in on the use of scent at events. We discuss the power of scent to evoke memory and emotion, and where it falls within the overall landscape of sensory effects at events. INVNT also emphasizes that less is more. Scent can […]
