Nth Degree Joins Forces with Fern Exposition to Elevate Live Events

Numerous Benefits and New Services, More Resources in More Cities Around the Country June 29, 2023 – Today, Nth Degree announced that it has joined forces with Fern Exposition Services, one of the top-three trade show and event service providers in the United States. The combined organization will bring numerous benefits and new services to […]

Nth Degree Events Announces New Business and Momentum Milestones as In-Person Events Come Roaring Back

ATLANTA, July 11, 2023 – INVNT, a leading provider of the world’s most impactful events and experiences, today announced new business and momentum milestones showing that in-person events have made a strong return in the first half of 2023, and that there’s a robust appetite for exciting events and innovative activations. INVNT, the experiential marketing […]

Why In-Person Events Came Back in a Big Way Post-Pandemic

Exerpted from Smart Meetings – May 5, 2023 When Covid-19 lockdowns pushed the world into all-digital interactions, they presented event organizers with a gift: the opportunity to test digital-only event strategies. Prior to the pandemic, we never had the data to compare a digital-only approach to events against in-person programming. To be sure, the gift […]

INVNT® brings home 5 trophies at the Marketing Interactive Event Awards!

Last Friday evening, INVNT was invited to the Marketing Interactive Event Awards 2023 at the Equarius Hotel on Singapore’s Sentosa Island. We were elated to have picked up five awards in recognition of three campaigns that sat at the intersection of immersive storytelling, craft, and technology across the APAC region. – SILVER: Best Event for […]

Kristina McCoobery has been named Agency Leader of the Year at the Drum Awards for Marketing Americas 2023

As we celebrate our 15-year anniversary, we are excited to also announce a special recognition from this year’s The Drum Marketing Americas Award, for our visionary INVNT® CEO, Kristina McCoobery, as ‘Agency Leader of the Year’! Since 2008, our global team has championed live brand storytelling through creative, world-changing events and experiences. Together, we are […]

The Alchemy of Experiential Marketing, Storytelling, and Artificial Intelligence

This piece takes a dive in to how Experiential Marketing and Artificial Intelligence can work together to amplify audience impact, and enhance the magical and expansive potential of brand stories. By Scott Cullather – Chairman of INVNT® In the canvas of the digital revolution, where the brushstrokes of technology paint the narrative of our existence, […]

Creativity Unbound: Augmented Artistry and the AI Revolution

This feature explores how our global INVNT® creative team leverages Artificial Intelligence (AI) to unlock new frontiers of storytelling and experiences. By Matt Flachsenhaar – Executive Creative Director, INVNT Prompts: The Rectangular object sits light on a dark wall, in the style of twisted futurism, rendered in cinema4d, made of glass, album, folio and fan […]

From magic to immersion, experiential marketing gets an AI upgrade

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, Chairman of INVNT® shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now […]

INVNT® wins 7 awards at the Hermes Creative Awards 2023

Honouring the messengers and creators of the information revolution, Hermes Creative Awards is one of the oldest and largest creative competitions in the world. With winners ranging from individuals, media conglomerates, and Fortune 500 companies,  INVNT®, The Global BrandStory Project is proud to have been placed as 7x winners at the 2023 Hermes Creative Awards. […]

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