Listen to On The Moon
The INVNT Podcast
On a mission to put a brand on the moon, INVNT® brings you bold conversations with the visionaries rewriting the rules of storytelling, culture, and human connection.
INVNT Produced Experiences Boom As Brands Get Up Close & Personal With Consumers
Brands and marketers are increasing investment in events and experiences to reach customers and get “more bang for their bucks”, according to international experience expert Kristina McCoobery. The chief executive officer of international experience agency INVNT, said the market was experiencing significant growth globally as businesses leant-in to branded events to overcome audience fragmentation and […]
Road to CES: How INVNT Turns World-First Innovations Into Immersive Experiences
In today’s digital-first world, a live event is no longer a wishlist item. It is a business necessity. Human connection is tactile, irreplaceable, and the key to building real brand communities. Done right, an event does not just fill a room. It can become a commercial, cultural, and social moment that raises stock prices, shifts public […]
Kristina McCoobery for The AI Journal: The Role of AI in Live Brand Storytelling
As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]
INVNT’s Claudia Stephenson: Go big or go home – why fan engagement can’t wait
Claudia Stephenson, managing director EMEA at INVNT, on why brands that fail to build fan-centric experiences now will get left behind… Consumer expectations are shifting faster than ever, and in the EMEA region – where diverse cultures, digital transformation, and economic shifts shape behaviours – fan engagement has become a critical differentiator for brands. Audiences […]
Microsoft’s 50th Anniversary Event Looks Back to Inspire the Future
From the debut of Microsoft Copilot in 2023, to the introduction of Copilot+PCs in 2024, to Microsoft‘s historic 50th Anniversary Event on April 4th, 2025, INVNT® has been honored to help shape key moments that have signaled a bold new era in human capability and creativity, powered by AI.
Challenge Everything: Chasing the Sun Across the Borderless Global Agency Model
By Kristina McCoobery, CEO, INVNT The world doesn’t stop spinning, and neither do we. At INVNT, we built our global agency to mirror the modern world: fast, fluid, and fundamentally borderless. Our “Chase the Sun” model is more than a metaphor. It’s a mindset. A movement. And it’s powering a new era of global creative collaboration: […]
Unpacking Samsung Galaxy Unpacked 2025
In partnership with Cheil Worldwide, INVNT brought Samsung Mobile’s global vision to life with 4 days of immersive brand activations at the Brooklyn Navy Yard—culminating in a street festival, product launch, and a performance by Jaden and Willow Smith. From Team Galaxy Connect to hands-on moments with the Z Flip7, Z Fold7, Watch8, and Samsung’s […]
Fast Company: Will Your Next CEO Be AI? INVNT’s Scott Cullather Weighs In
Fiction has been preparing us for an unseen, all knowing CEO for decades. Now technology could make it reality.
Xero Brings Accounting To Life At Xerocon Brisbane 2025 Via INVNT
Global brand storytelling agency INVNT has delivered an end-to-end brand experience for Xero – Xerocon Brisbane 2025, transforming the Brisbane Convention & Exhibition Centre into a celebration of the future of accounting.
