As a seasoned professional deeply embedded in business development for global events, Cvent Connect Europe this year reinforced a crucial truth: the future of events is about weaving tech and creativity together to spark genuine, human connections. Much like collecting marbles, each industry event I attend adds a unique and vibrant perspective to my growing […]
Scott Cullather, chairman and chief growth officer, INVNT shares three ways leaders can spark ‘The Saturday Effect’
In today’s digital-first world, a live event is no longer a wishlist item. It is a business necessity. Human connection is tactile, irreplaceable, and the key to building real brand communities. Done right, an event does not just fill a room. It can become a commercial, cultural, and social moment that raises stock prices, shifts public […]
As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]
Claudia Stephenson, managing director EMEA at INVNT, on why brands that fail to build fan-centric experiences now will get left behind… Consumer expectations are shifting faster than ever, and in the EMEA region – where diverse cultures, digital transformation, and economic shifts shape behaviours – fan engagement has become a critical differentiator for brands. Audiences […]
Global brand storytelling agency INVNT has delivered an end-to-end brand experience for Xero – Xerocon Brisbane 2025, transforming the Brisbane Convention & Exhibition Centre into a celebration of the future of accounting.
On Long Beach Island, New Jersey, something fascinating happens every Saturday. It’s turnover day. Rental homes flip. People rush in with fresh excitement, or out, determined to make the most of their final moments. It’s a whirlwind of energy, anticipation, and urgency.
“For older sneakerheads, the brand carries deep nostalgia and historical weight, as many grew up watching Jordan play. But for younger consumers in APAC, that legacy doesn’t resonate in the same way,” says Owen Leach, senior design director at INVNT. “Brands like Hoka, Anta, and Ugg are tapping into new lifestyle and performance narratives that […]
“We reimagined Xerocon as a living, breathing town square of small business, where every activation told a story and every moment sparked connection.”
INVNT, the global live brand storytelling agency, has delivered a world-class, end-to-end brand experience for Xero – Xerocon Brisbane 2025, transforming the Brisbane Convention & Exhibition Centre into a vibrant, high-energy celebration of the future of accounting. With over 2,500 delegates onsite and 3,000+ tuning in online, Xerocon Brisbane was the most immersive, intelligent, and […]
