Month: August 2025

Fiction has been preparing us for an unseen, all knowing CEO for decades. Now technology could make it reality.

In partnership with Cheil Worldwide, INVNT brought Samsung Mobile’s global vision to life with 4 days of immersive brand activations at the Brooklyn Navy Yard—culminating in a street festival, product launch, and a performance by Jaden and Willow Smith. From Team Galaxy Connect to hands-on moments with the Z Flip7, Z Fold7, Watch8, and Samsung’s […]

The AFC Women’s Asian Cup is more than a tournament — it’s a celebration of growth, unity, and ambition across Asia. Global live brand storytelling agency INVNT has delivered the Final Draw Ceremony for the AFC Women’s Asian Cup Australia 2026, held at Sydney Town Hall.

As 2025 unfolds, development teams are continuing to reassess how to deepen connections with their alumni and donor communities. We forecast several key trends that will likely influence how institutions approach their engagement strategies.

Global live brand storytelling agency INVNT has delivered the Final Draw Ceremony for the AFC Women’s Asian Cup Australia 2026, held last Tuesday 29th July at the iconic Sydney Town Hall. The high-profile event, broadcast live to audiences across Asia and beyond, marked a major milestone on the road to Asia’s premier women’s football tournament.

How INVNT is creating immersive brand narratives that consumers don’t just watch but actively participate in.

Global brand experience agency INVNT delivered the event, which was broadcast live across Asia ahead of the 2026 tournament.

Colleges and universities are navigating a pivotal moment: managing a narrative that questions their relevance while striving to meet rising expectations from students, donors, and stakeholders. To respond effectively, they need authentic, emotionally intelligent messaging that reinforces their values, sharpens their identity, and builds lasting trust.

From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.

Today is election day! We’ve often quipped that launching a comprehensive campaign is a unique blend of brand marketing and political campaigning. Amidst all the chatter around polling, swing states, and candidate preferences, we took a moment to reflect on the similarities we’ve observed.