Author : Rony Metayer

On a mission to put a brand on the moon, INVNT® brings you bold conversations with the visionaries rewriting the rules of storytelling, culture, and human connection.

Written by Scott Cullather, Chairman of INVNT®. The nexus of technology and humanity is the convergence of Web3 and Artificial Intelligence (AI), emerging as a transformative force, redefining how we tell stories, connect, and build communities globally. This integration promises not only to accelerate the mainstream adoption of both technologies but also to create a […]

Creative Spirit interviews Scott Cullather, Chairman, INVNT®. Scott Cullather, Chairman of INVNT®, on Embracing Neurodivergent Talent INVNT is one of the world’s leading marketing agencies, specializing in brand storytelling for a wide range of companies and fields. In the words of Chairman Scott Cullather, they are a “human connection company.” In other words, they apply […]

INVNT® announced the launch of 5-hour ENERGY’s® latest campaign, ‘Summer of NO FOMO.’ With only weeks from agency selection to campaign launch, INVNT® established a strategic position that combats everyone’s biggest fear, FOMO (Fear of Missing Out), by encouraging them to “Take Your Shot” for #NoFomoSummer, without lacking energy or motivation.  The lively campaign is designed to energize […]

We are thrilled to announce that INVNT GROUP has been recognized by the Hermes Creative Awards, with 9 Gold and Platinum wins, and 5 Platinum wins coming from the APAC region! The Hermes Creative Awards is an international competition that honors creativity across various mediums, celebrating excellence in concept, writing, design, marketing, experiential, and emerging […]

From Expo2020 Dubai, to Audi, and technological world-firsts at COP28, the agency portfolio is powering immersive brand activations campaigns and strategies, engaging local audiences, leaders, and the international community throughout the region. INVNT® strengthens its commitment to EMEA and the UAE, growing it’s local Dubai team and full-service, integrated, strategic, and experiential marketing services to […]

The move aligns with the INVNT’s vertical and horizontal growth strategy, which supports the increasing demand for innovative brand storytelling in one of the fastest-growing markets including Tata Motors, Hitachi Vantara, Samsung, Amazon, Unilever, Sun Pharmaceutical, and more. INVNT® The Global BrandStory Project, has expanded into South Asia opening its tenth office across seven countries […]

Last Friday evening, INVNT was invited to the Marketing Interactive Event Awards 2023 at the Equarius Hotel on Singapore’s Sentosa Island. We were elated to have picked up five awards in recognition of three campaigns that sat at the intersection of immersive storytelling, craft, and technology across the APAC region. – SILVER: Best Event for […]

Last Friday evening, INVNT and INVNT.ATOM were invited to the Marketing Interactive Event Awards 2023 at the Equarius Hotel on Singapore’s Sentosa Island. We were elated to have picked up five awards in recognition of three campaigns that sat at the intersection of immersive storytelling, craft, and technology across the APAC region. SILVER: Best Event […]

As we celebrate our 15-year anniversary, we are excited to also announce a special recognition from this year’s The Drum Marketing Americas Award, for our visionary INVNT® CEO, Kristina McCoobery, as ‘Agency Leader of the Year’! Since 2008, our global team has championed live brand storytelling through creative, world-changing events and experiences. Together, we are […]