Month: February 2026

INVNT®, the innovation-led global brand storytelling agency, today announced a record-breaking financial year in 2025, achieving 60% year-over-year growth. This milestone validates a major strategic integration designed to expand upstream and downstream capabilities, allowing the agency to deliver holistic, turnkey experiential solutions for partners worldwide, including category-defining brands such as Amazon, Microsoft, Oracle, General Motors, […]

Scott Cullather, chairman and chief growth officer at INVNT, covers the experiential storytelling masterclass and cultural moonshot that rewired the world’s biggest stage.

INVNT and The Players’ Tribune teamed up with State Farm to challenge NFL stars Nolan Smith and Nico Collins to a playful guessing game: meet adult twins, guess who has a secret talent, and do so by only asking yes-or-no questions ​State Farm’s new two-episode series, Hidden Talents, is a high-energy blend of sports culture […]

From layered design to earned engagement to secondary touchpoints, experiential experts break down how to keep event guests engaged—without forcing them to stay.  Let context—not ambition—set expectations. Even the most compelling concept can fail if it asks for more time than the environment or audience is willing to give. “It’s all about context, relevance, and […]

The Australian Association of National Advertisers (AANA) has appointed the innovation-led global brand storytelling agency INVNT as the official experiential partner for RESET 2026, Australia’s premier conference for marketing and advertising leaders.

The agency will deliver immersive experiences at the marketing leaders’ event. The Australian Association of National Advertisers (AANA) has appointed INVNT as the official experiential partner for RESET 2026, Australia’s premier conference for marketing and advertising leaders. The event will return on Thursday, 6 August 2026, at Illumina in Sydney, with a new format and a lineup […]

Whether energizing a team’s fan base or a university’s donor community, the underlying components are the same. People engage when they’re given a reason to believe in shared purpose, collective identity, and meaningful impact. That is the work of advancement teams today: not simply to ask for gifts but to translate belief into action on […]