Leveraging AI, AR, VR, XR, and emerging technologies to create richer community-centric brand experiences The Rise of Phygital The walls between physical and digital are crumbling. What once felt like parallel universes are now one continuous reality. Phygital experiences, where in-person presence meets digital possibility, have become the heartbeat of modern brand storytelling. Audiences don’t […]
Brands and marketers are increasing investment in events and experiences to reach customers and get “more bang for their bucks”, according to international experience expert Kristina McCoobery. The chief executive officer of international experience agency INVNT, said the market was experiencing significant growth globally as businesses leant-in to branded events to overcome audience fragmentation and […]
As a seasoned professional deeply embedded in business development for global events, Cvent Connect Europe this year reinforced a crucial truth: the future of events is about weaving tech and creativity together to spark genuine, human connections. Much like collecting marbles, each industry event I attend adds a unique and vibrant perspective to my growing […]
Scott Cullather, chairman and chief growth officer, INVNT shares three ways leaders can spark ‘The Saturday Effect’
On a mission to put a brand on the moon, INVNT® brings you bold conversations with the visionaries rewriting the rules of storytelling, culture, and human connection.
In today’s digital-first world, a live event is no longer a wishlist item. It is a business necessity. Human connection is tactile, irreplaceable, and the key to building real brand communities. Done right, an event does not just fill a room. It can become a commercial, cultural, and social moment that raises stock prices, shifts public […]
As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]
Claudia Stephenson, managing director EMEA at INVNT, on why brands that fail to build fan-centric experiences now will get left behind… Consumer expectations are shifting faster than ever, and in the EMEA region – where diverse cultures, digital transformation, and economic shifts shape behaviours – fan engagement has become a critical differentiator for brands. Audiences […]
From the debut of Microsoft Copilot in 2023, to the introduction of Copilot+PCs in 2024, to Microsoft‘s historic 50th Anniversary Event on April 4th, 2025, INVNT® has been honored to help shape key moments that have signaled a bold new era in human capability and creativity, powered by AI.
By Kristina McCoobery, CEO, INVNT The world doesn’t stop spinning, and neither do we. At INVNT, we built our global agency to mirror the modern world: fast, fluid, and fundamentally borderless. Our “Chase the Sun” model is more than a metaphor. It’s a mindset. A movement. And it’s powering a new era of global creative collaboration: […]
