Scott Cullather, President & CEO of [INVNT GROUP], discusses the relationship between content and context with The Hype Magazine. Back in 1996, an article titled, ‘Content is King’ changed the course of marketing. Published by Bill Gates on the official Microsoft website, the literary piece was a milestone in marketing history. The article laid the […]
Claudia Stephenson, Managing Director of [INVNT GROUP], EMEA shares predictions for the future of hybrid with Virtual Events Institute. In a year of seismic changes and challenges, virtual and hybrid events are emerging as a vast growth category – and a source of job creation. For event planners, what will be the new opportunities and […]
In this Human Capital Innovations Podcast episode, Dr. Jonathan H. Westover talks with Scott Cullather about effectively pivoting your business amidst disruption. Check out the podcast here: https://anchor.fm/hcipodcast. Watch the interview on YouTube here. The post HCI Webinar: Pivoting Your Business Amidst Disruption, with Scott Cullather appeared first on INVNT NEWS.
A 20-metre Zoom wall allowed virtual attendees to join the studio audience live in Sydney. Apart from the regular talks, performances and films, attendees also had the option of chatting with other attendees via an online video roundtable, or join a Meet the Speaker Q&A. Photo Credit: TEDXSydney Like most events in 2020, TEDxSydney went […]
Scott Cullather, President & CEO at [INVNT GROUP] explores the changing nature of the strategy in 2020. When it comes to content strategy, most of us are familiar with the saying content is king, but context is queen. Whether it’s communicated across social, web, TV, or as part of a live or in-person event, no one […]
INVNT GROUP partnered with TEDxSydney to bring their flagship event to life in an online format for over 3,000 registered attendees. Held last week, INVNT supported the four main stage sessions, which broadcast a mix of talks, performances and films live from a studio in Sydney. New this year, TEDxSydney served up more than 20 […]
INVNT is up for two awards at The Drum Awards – Experience 2020: Experience Agency of the Year (40+ Staff) Product Launch / Relaunch Experience of the Year – Samsung Galaxy Unpacked 1H 2020 The virtual ceremony will take place on December 3, 2020. Check out the full shortlist here. The post INVNT up for […]
In the piece below Jenifer Bice, Senior Director – Event Solutions at Walmart and Bryan Mizelle, Senior Director – Event Solutions at Walmart reflect on their 2020 U.S. Holiday Meeting, which was activated by INVNT. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot. These are all words that describe what we have all likely experienced […]
This piece explores the LennHill approach, a framework ideated by Scott Cullather, President & CEO, [INVNT GROUP] ‘The Credit Crisis of 1772,’ ‘the Great Depression,’ ‘The OPEC Oil Price Shock,’ ‘the Asian Crisis,’ ‘the Financial Crisis of 2008.’ The world’s history is dominated by a number of major crises that crushed the global economy, led […]
