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INVNT Group launches to help brands with global storytelling efforts

Invnt has launched Invnt Group, the global ‘brand story‘ project, compromised of a portfolio of complementary disciplines that serve clients at every and any stage of the storytelling cycle. The initiative enables organizations to weave a consistent, meaningful, well-articulated ‘BrandStory‘ through every interaction with their audiences in personalized, regionally specific ways irrespective of platform. The […]

INVNT refreshes its group brand story and names new president and CEO

US-based live brand agency INVNT is relaunching itself as a ‘global brandstory project’ group and has added a new set of sub-brands. The international portfolio now comprises Folk Hero, a modern brand strategy firm, HEVĒ, a branded content and digital marketing studio, INVNT, the global live brand storytelling agency, and Meaning, its newly launched creative-led culture consultancy. […]

[INVNT GROUP]™ LAUNCHES GLOBALLY WITH FOUR-DISCIPLINE OFFERING TO HELP BRANDS DRIVE DEEPER AUDIENCE CONNECTIONS AROUND THE WORLD

INVNT Co-Founders Scott Cullather and Kristina McCoobery named President and CEO, and COO of [INVNT GROUP], and McCoobery steps into role of INVNT® CEO NEW YORK, NY (June 29, 2020) – Today marks the launch of [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT, a portfolio of complementary disciplines that serve clients at every and any stage […]

3 Post COVID-19 Marketing Trends, and How To Plan for Them

Scott Cullather, Co-Founder and CEO, INVNT While the pandemic has prevented humans from engaging with one another face-to-face in recent months, as COVID-19 restrictions begin to ease around the world, we’re all eagerly looking forward. With experiential—the craft that is powerfully potent by virtue of its ability to create strong connections between a brand and […]

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