Author : Rony Metayer

The Effectiveness Of A “Lennhill” Approach To Leadership During A Crisis

The outbreak of COVID-19 has impacted the economy globally, forcing businesses to shut down and countries to impose strict lockdowns. But life – and business – must go on. THE EFFECTIVENESS OF A “LENNHILL” APPROACH TO LEADERSHIP DURING A CRISIS Photo: LENNHILL There is one leader who has identified a framework that enables him to pivot, […]

INVNT CEO and [INVNT GROUP] COO, Kristina McCoobery to speak at Women|Future Virtual Conference

Kristina will be moderating a panel discussion on ‘How to Be Resilient Through a Crisis’ at 9:00am EST on November 12. The Women|Future Virtual Conference encourages engaging connections, professional and personal development, and health and financial wellness through motivational keynotes, educational sessions, and networking. On November 12 and 13, 100 talented, transformative female speakers from around the […]

INVNT Group launches to help brands with global storytelling efforts

Invnt has launched Invnt Group, the global ‘brand story‘ project, compromised of a portfolio of complementary disciplines that serve clients at every and any stage of the storytelling cycle. The initiative enables organizations to weave a consistent, meaningful, well-articulated ‘BrandStory‘ through every interaction with their audiences in personalized, regionally specific ways irrespective of platform. The […]

INVNT refreshes its group brand story and names new president and CEO

US-based live brand agency INVNT is relaunching itself as a ‘global brandstory project’ group and has added a new set of sub-brands. The international portfolio now comprises Folk Hero, a modern brand strategy firm, HEVĒ, a branded content and digital marketing studio, INVNT, the global live brand storytelling agency, and Meaning, its newly launched creative-led culture consultancy. […]

[INVNT GROUP]™ LAUNCHES GLOBALLY WITH FOUR-DISCIPLINE OFFERING TO HELP BRANDS DRIVE DEEPER AUDIENCE CONNECTIONS AROUND THE WORLD

INVNT Co-Founders Scott Cullather and Kristina McCoobery named President and CEO, and COO of [INVNT GROUP], and McCoobery steps into role of INVNT® CEO NEW YORK, NY (June 29, 2020) – Today marks the launch of [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT, a portfolio of complementary disciplines that serve clients at every and any stage […]

3 Post COVID-19 Marketing Trends, and How To Plan for Them

Scott Cullather, Co-Founder and CEO, INVNT While the pandemic has prevented humans from engaging with one another face-to-face in recent months, as COVID-19 restrictions begin to ease around the world, we’re all eagerly looking forward. With experiential—the craft that is powerfully potent by virtue of its ability to create strong connections between a brand and […]

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