INVNT APAC has won Silver for Best Corporate Event and Bronze for Best Retail Event in partnership with Amazon Singapore and Xero.
INVNT APAC has won two awards in this year’s 2023 Event Marketing Awards, hosted by Campaign Asia – Silver for Xerocon 2022 – A Global Takeover, (Best Corporate event) and Bronze for Amazon Singapore’s Black Friday Activation – Amazon House (Best Retail Event).
About Xerocon 2022 – A Global Takeover.
As a partner and retained client of INVNT since 2018, INVNT was tasked with the delivery of Xerocon 2022, also known as the “Coachella for Accountants”. After a two-year hiatus due to the COVID-19 pandemic, impactful storytelling and the power of community for the accounting and bookkeeping industry was more important than ever. Tasked with the challenge of delivering the theme of “Fresh Perspectives’ , INVNT delivered an in-person global takeover of Xerocon across London, New Orleans, and Sydney. With 18 activations, over 60 educational sessions across 12 stages globally, each element of the three events were curated for the accounting and bookkeeping community to create a renewed community connection, cultivate fresh ideas, and create a new outlook. Xerocon drove 6,500 attendees, 18 activations, 150 speaker sessions, and over 60 educational sessions across 12 stages globally.
About Amazon Singapore’s Black Friday Activation – Amazon House
Amazon.sg Black Friday Brand Activation was a retail brand experience that showcased Amazon’s Black Friday deals and end-to-end shopping experience in a home-like setting. It utilised comprehesive brand building through audience-tailored use of experience, design, immersive retail, and 360 degree customer engagement. Amazon.sg Black Friday weaved in storytelling, consumer insights, and clear KPIs such as app-downloads and sales goals, with Amazon hitting #1 shopping app in the country with 4.6K QR app download scans. Overall, the project showcased collaborative efforts to deliver a creative solution as to how Amazon could best stand out in a crowded market during the most competitive retail event of the year.
A big congratulations to all the other agency winners!
