Event Marketer: How INVNT & PM Studios Balanced Engagement and Exhibit Rules at Gamescom 2026
Event Marketer: How INVNT & PM Studios Balanced Engagement and Exhibit Rules at Gamescom 2026

A recognized and award-winning industry leader, over the last 30 years Scott has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C brand experiences in over 40 countries, for dozens of the world’s leading brands. Under his leadership [INVNT Group] has redefined the way organizations communicate to their audiences, effectively changing the way they think, feel behave and perform.

Kristina entered the world of brand experience in her twenties and excelled at her craft, quickly rising up the ranks to become an Executive Producer by the late 1990s. Along with overseeing operations at [INVNT Group], she manages some of INVNT’s largest accounts and longest-standing clients. Kristina is a pro-active mentor and dedicates much of her time to nurturing the next generation of talent within the group.

Paul joined INVNT in 2011 and built the group’s now 40+ person creative department from the ground up, hand picking the best talent from around the world. He leads the group’s strategic practice and oversees the output of its creative product globally. He guides the creative process from conceptual development through to final implementation, and has spent 16 years in the entertainment and marketing communications industries.

Wolf is responsible for every aspect of the fiscal policy at [INVNT Group], from overseeing all day-to-day financial matters, to mergers and acquisitions, and charting the company’s financial strategies. Wolf has significant experience in high-growth international, technology, media and advertising companies.

Jerry leads the account services team at [INVNT Group], ensuring clients receive the highest level of service day in, day out. He is an experienced producer, communicator and marketer whose portfolio includes global motor shows, motor sports and lifestyle events set in the world’s most influential arenas.

John has been running marcomms agencies of all sizes and disciplines for over 40 years, with stints at Cogent, Publicis, WPP & Sandom Group. At WPP he was the founding global COO for Red Cell Network, which was designed to cater for the specific needs of challenger brands. John now also manages a portfolio of non-executive roles within selected, specialist marcomms agencies and is an FRSA and business leader at the UK Marketing Society.
Event Marketer: How INVNT & PM Studios Balanced Engagement and Exhibit Rules at Gamescom 2026
lobal brand storytelling agency INVNT has delivered two major international events back-to-back for Xero: Xerocon London at Olympia London and Xerocon Denver at the Colorado Convention Center. Executed as part of an ongoing five-year global partnership between the two companies, the twin events brought
The agency delivered immersive brand experiences for Xero’s Xerocon events in London and Denver as part of a five-year partnership. By BIA Staff · September 1, 2026 Global brand storytelling agency, INVNT, delivered two of Xero’s Xerocon events in the third quarter, Xerocon London
Caspar Mason, creative director, EMEA at INVNT explores why fun is the future of B2B engagement with Little Black Book. Walk the floor of any major B2B trade show, and you will see an endless sea of sameness. Screens broadcasting undifferentiated specs and features,
AI companies are entering a more difficult phase of growth. And it’s time for the real work to begin. The market is no longer simply amazed by what AI can do. People are asking harder questions: How should it be used? Where is it
Event Industry News speaks with INVNT Co-Founder and Global President, Kristina McCoobery, about our global agency model, brandstory roots, responsible AI adoption, and the renewed value of in-person events. The Agency of Tomorrow: Storytelling, AI and Global Events James Dickson:Hello everybody, and welcome along
INVNT Global President Kristina McCoobery sat down with Micebook’s Susie Harwood for a candid conversation covering the INVNT’s origin, recent merger with Nth Degree, and where the experiential industry is headed next. Susie Harwood: You’ve always positioned INVNT more in the brand storytelling space
INVNT, the global, innovation-led live Brandstorytelling agency, strengthened its U.S. creative team through a series of promotions and appointments. The growth follows a significant period for the agency’s creative engine, which has delivered creative, strategic and experiential work for brands and organizations including LinkedIn,
SCOTT CULLATHER
President & Chief Executive Officer
scullather@INVNT.com
BREA CARTER
Director of PR and Marketing
bcarter@INVNT.com
LAURA FORGEA
Director of HR
lforgea@invnt.com
ROB KLINGENSMITH Chief Executive Officer
hello@folkhero.com
ALLAN FAIR
Chief Culture Officer
afair@INVNT.com
KRISTINA McCOOBERY
Chief Executive Officer
kmccoobery@invnt.com
AMERICAS
SCOTT KERR
Managing Director of Business Development
skerr@INVNT.com
APAC
LAURA ROBERTS
Managing Director, APAC
lroberts@INVNT.com
EMEA
JOHN WRINGE
Non Executive Chairman
jwringe@INVNT.com
CHRIS HERCIK
Chief Executive Officer
chercik@heve.us
© 2020 [ INVNT GROUP ]