Little Black Book: INVNT Says Stop Gamifying, Start Playing and Shares Why Fun Is the Future of B2B Engagement
Caspar Mason, creative director, EMEA at INVNT explores why fun is the future of B2B engagement with Little Black Book. Walk the floor of any major B2B trade show, and you will see an endless sea of sameness. Screens broadcasting undifferentiated specs and features,

A recognized and award-winning industry leader, over the last 30 years Scott has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C brand experiences in over 40 countries, for dozens of the world’s leading brands. Under his leadership [INVNT Group] has redefined the way organizations communicate to their audiences, effectively changing the way they think, feel behave and perform.



