Xero
AI Music Factory
BACKGROUND
Xero, a global leader in accounting software, has revolutionized financial management by integrating advanced AI capabilities into its suite. At Xerocon, the premier global cloud accounting conference held at ExCeL London, Xero showcased these innovations, highlighting AI’s transformative potential.
Earned Completions Across 2 Days
1.35 Minutes
Average Session Lasted
2,642
Attendees
324
Staff Members
1.35 Minutes
Average Session Lasted
295
Exhibitors
84
Guests, Investors, Media Crew
1.35 Minutes
Average Session Lasted
CHALLENGE
To captivate and inspire business leaders at Xerocon, the premier global cloud accounting conference. Held at ExCeL London, Xero wanted to showcase the latest integrations of advanced AI capabilities into their suite of financial and accounting products.
STRATEGY
Partnering with INVNT Innovation, an interactive AI installation was created that mixed AI and music to inspire and excite next-gen business with the future of emerging tech. Powered by GenAI, the ‘AI Music Factory’ activation made AI accessible and fun, swiftly transforming text into stunning images and producing high-quality content. With some simple inputs, the AI Music Factory allowed participants to create band names, songs, and album covers.