Spotify
Belonging Week
277%
CHALLENGE
Spotify challenged INVNT to create a hybrid event to open their DIB focus up to their global employee subsets. INVNT’s strategy centered around the idea of intersectionality, fostering a culture of belonging and allowing more people to see and hear from more employees at different levels – while connecting with directors, leadership, and influencers on their thoughts and ideas.
STRATEGY
INVNT wanted to design a virtual platform that felt like an immersive event venue, with multiple themed spaces and other interactive elements inspired by the experience of attending a music festival. To establish this semblance, we partnered with vVenues to create an interface featuring iconic monuments from each client office region, and a diverse array of visitor avatars to reflect the company’s diverse employee demographics. The different virtual meeting spaces were designed for purposeful conversations with small and large groups, aiming to give introverts and extroverts alike the freedom and comfort to communicate how they want to.
Other virtual pavilions were designed as community inclusivity spaces, where “Lightning Talks” took place, and team members could share or present anything they’re working on to their community. Aesthetically inspired by VIP ‘green rooms’ at music festivals, visitors could leave their thoughts on belonging in form of a sketch, collage, video message, or written message. INVNT even created the “Content Garden”, a psychedelic virtual space that housed the local content for each region and served as a library for recorded content from the event after it aired.
The internal event featured regional programming to ensure attendees across the globe could enjoy dynamic panel discussions with internal and external speakers, engaging community collaboration spaces and discussion channels that promoted authenticity, teamwork, and positivity.
