Samsung Unpacked 2025

Samsung

Samsung Galaxy Unpacked

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CHALLENGE

For the global reveal of its Galaxy Z Fold7, Z Flip7 FE, and Galaxy Watch8 series, Samsung turned to INVNT to deliver a show-stopping Galaxy Unpacked 2025 experience anchored in mobile AI innovation. The task was to transform a Brooklyn venue into a bold storytelling, festival campus-like environment, for the next chapter of Samsung’s product evolution.

Strategy

INVNT partnered with Samsung to build a media-worthy Unpacked reveal under the theme “Unfold Ultra.” The space was designed for cinematic reveals, hands-on product demos, and creator-first content capture. Livestream capabilities ensured that the launch reached far beyond the room, connecting audiences around the world in real time. Our teams supported staging, operations, talent flow, and venue production with meticulous precision. INVNT also produced the VIP after party, turning the main Unpacked Hall into a concert venue featuring concert sets from musical artists and actors Willow Smith and Jaden Smith.

Impact

Galaxy Unpacked 2025 broke through with a global audience, setting the tone for Samsung’s AI-forward narrative. With influencers primed, creators on site, and the world watching, the event redefined what a mobile product launch can look like and amplified Samsung’s voice at the forefront of tech.

Samsung Unpacked 2025
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