PepsiCo at Expo 2020 Dubai

We partnered with  PepsiCo to create three interactive, educational pavilions at Expo 2020 Dubai, highlighting Mobility, Sustainability, and Opportunity. As the official Beverage and Snack partner, PepsiCo showcased its vision through The Plus (Pepsi® & Lay’s®), The Bolt (Gatorade®), and The Drop (Aquafina®) pavilions.

Each pavilion was designed to engage visitors with unique brand experiences: The Plus focused on collaboration and togetherness, The Bolt celebrated Gatorade’s role in sports innovation, and The Drop raised awareness about water sustainability, constructed from 41,000 recyclable Aquafina cans.

The partnership drove over 1M in-person visits, 50M virtual tour views, and 323 media placements, generating 246M global impressions.