Pega

PegaWorld

4,000+

attendees from across the globe

45+

sponsors managed

70+

speaking sessions, and 4 major special events

CHALLENGE

Pega faced the challenge of orchestrating a seamless, large-scale event that would bring together global leaders, partners, and clients in a highly engaging and immersive environment. The event required expert logistical coordination, experiential design, and flawless execution to ensure attendees could fully engage with the content and each other. Additionally, Pega needed a comprehensive strategy for managing sponsors, speakers, event programming, security, and venue logistics to maintain a world-class experience for attendees.

STRATEGY

To elevate PegaWorld into a world-class experience, we implemented a strategic framework centered on comprehensive event oversight and seamless operational integration. Our approach focused on optimizing venue architecture and sponsor engagement to drive meaningful connectivity, while simultaneously streamlining logistical complexities. By aligning event programming and immersive activations with Pega’s broader business objectives, we ensured a cohesive, high-impact environment that maximized attendee engagement across multiple complex venues.

IMPACT

We engaged 45+ sponsors in the PegaWorld Innovation Hub, a dynamic space with interactive demos, meeting areas, and hospitality zones designed for meaningful connections. Overhead LED panels, motion-controlled pendant lights, gobos and projection mapping created a multi-sensory experience. We also facilitated 70+ speaking sessions and hosted four major events, including a Black Pumas concert, solidifying PegaWorld’s reputation as a premier industry event.

PegaWorld