Meta
Advertising Week APAC
people engaged with our Reels experience
sessions
meta mates
clients
attendies
hosted client and agency partners
people engaged with our meta Quest experience
Meta Activation
people posted their reels to #futurenow
social media impressions (Meta)
CHALLENGE
After a two-year hiatus, Advertising Week APAC returned to Luna Park in Sydney, creating a key opportunity for Meta to reintroduce itself to the industry. The goal was to showcase how Meta is pioneering the next era of business advertising through future-forward technology, immersive content, and hands-on brand storytelling.
STRATEGY
The activation brought Meta’s innovation to life through the “Future Now” capsule, an interactive VR and AR brand experience built using SPACECUBE’s sustainable modular system. The immersive space featured colorful artwork by Bianca Beers and Happy Decay, while Meta Mates and brand ambassadors guided attendees through Meta Quest 2 demos in the Kingspray Graffiti app. Guests also connected the digital and physical worlds through Instagram Reels content capture using a custom curved AR filter, with the #futurenow hashtag extending the experience across social media.
IMPACT
The activation engaged over 724 Advertising Week APAC attendees and delivered more than 960 minutes of hands-on VR demo time. Across the two-day conference, which welcomed 4,239 attendees, the experience helped demonstrate Meta’s transformative impact while creating an educational and shareable brand moment. Trending Reels generated over 71.9K impressions with #futurenow, further amplifying the campaign beyond the event space.
