Talent Connect APAC & India

258 

Leaders at Raffles Singapore

700+ 

Senior Decision-Makers in Mumbai

CHALLENGE

LinkedIn faced a critical gap in engaging its top-tier Hawkeye accounts across India. While large-scale programs like Talent Connect existed, they lacked the intimacy required to connect with senior CXO stakeholders, especially given geographic dispersion. Sales Account Directors had limited opportunities for direct, meaningful engagement, leading to largely transactional relationships rather than strategic partnerships.

STRATEGY

INVNT created The A-List, an exclusive, invite-only CXO series designed to foster deep relationships and elevate LinkedIn’s position as a trusted advisor. The program focused on high-value conversations around the future of work, paired with curated networking opportunities that enabled Sales Directors to engage directly with senior leaders. Each event was intentionally designed to feel aspirational and culturally relevant, moving away from traditional corporate formats. Offbeat venues and immersive experiences became central to the concept, with evenings culminating in hands-on DIY workshops such as perfumery sessions or culturally rich programming like Qawali performances in Hyderabad. This approach created a differentiated, memorable experience that encouraged organic word-of-mouth and sustained engagement.

IMPACT

The A-List brought together over 200 CXOs across multiple city-level events, achieving complete audience retention throughout each three-hour program. The initiative enabled Sales Directors to move beyond transactional interactions and build meaningful relationships, ultimately delivering a 5x ROI for LinkedIn. The success of the program has led to it being proposed as a broader APAC residential experience. Internally, the initiative received strong appreciation, with LinkedIn recognizing INVNT’s attention to detail and consistently high standard of execution across all editions.

Talent Connect APAC & India