Summer Essentials ‘Chasing the Sun’ Activations

INVNT was tasked on delivering Levis’ Summer Essentials “Chasing the Sun” series on a four-city South East Asia tour, starting with three in-store activations in Singapore, Malaysia, and the Philippines, and concluding with an activation in Bangkok.

The challenge was to shift consumer perceptions that Levi’s is uncomfortable to wear when it’s hot outside. The Levi’s Summer Essentials range helps address by providing light, breathable fabrics from Performance Cool denim shots, dresses, summer tops & tees. With a business objective to grow sales, even with the tropical climate outside, and grow business beyond jeans, the Levi’s Summer Essentials “Chasing the Sun” campaign showcased the coolest styles, inspired by warm-weather adventures, from the excitement of a music festival, to the thrill of a weekend getaway. Another key deliverable was to capture multiple content opportunities for earned media to reach out consumers.