JFrog

JFrog SwampUP

45 sessions

across 3 impactful days

600+

attendees

33%

attendance growth

CHALLENGE

JFrog, a leader in software supply chain management, was approaching its 10th anniversary and relocating its annual swampUP conference from California to Austin, TX. Their small internal events team needed a strategic partner to elevate the conference experience, enhance brand visibility, and ensure seamless event execution while maintaining a focus on delivering top-tier programming.

STRATEGY

To elevate JFrog’s brand presence for its 10th anniversary, our approach prioritized end-to-end event stewardship and high-impact experiential design. We integrated logistical precision with creative activations, focusing on optimizing attendee touchpoints and exhibitor engagement. By curating premium experiences for key stakeholders and executing brand-aligned, high-energy touchpoints, we successfully amplified the company’s industry influence and solidified the event’s reputation as a premier touchpoint for the community.

IMPACT

The event achieved outstanding results, including a 33% increase in attendance compared to previous years, significantly elevating brand presence and attendee engagement. Streamlined event operations allowed JFrog’s internal team to focus on content and key stakeholders, ensuring a more impactful experience. Additionally, positive attendee feedback reinforced the growing influence of swampUP within the industry, solidifying its reputation as a premier event.

JFrog SwampUP