Netflix
Heartbreak High Premiere
BACKGROUND
We partnered with Netflix Australia to launch the original series Heartbreak High with a standout event. The aim was to create a unique venue celebrating the show’s themes and diverse cast.
575
attendees
60
cast and crew (10 of the original cast)
150
influencers, KOLs, and celebrities.
20
content pieces
2.2M
impressions
7.7M
combined followers
7.5%
engagement rate
Challenge
Netflix Australia needed to launch its first original Australian series, Heartbreak High, in a way that would stand out from traditional premieres and streaming platform launches. The challenge was to find a non-traditional venue that could accommodate up to 750 guests while creating an immersive, inclusive environment that celebrated the show’s themes, diverse cast, and audience. INVNT also needed to build multiple content capture moments and provide safe spaces for neurodivergent cast members and attendees, including a sensory room designed to support guests with different sensory needs such as autism or ADHD.
Strategy
INVNT created a school-inspired premiere experience that invited guests to step directly into the world of Heartbreak High. Upon arrival, guests received a school map and timetable to explore interactive themed spaces, preview screenings, and content moments throughout the venue. DJs kicked off the premiere party in the hall, followed by live performances from local artists featured in the series and an all-class assembly introducing the new cast. The experience was intentionally designed to be accessible, expressive, and highly shareable, with a sensory room reinforcing the importance of inclusive event design and helping break down barriers for neurodivergent attendees.
Impact
Of the 700 invited guests, 575 attended, including 60 cast and crew members, 10 original cast members, 150 influencers, KOLs, and celebrities, plus 25 media outlets. Influencers included AJ Clementine, Samantha Andrew, and AshMagic. Creator activity generated 20 content pieces, 2.2M impressions, 7.7M combined followers, and a 7.5% engagement rate. One week after the premiere, Heartbreak High reached the Netflix Top 10 TV list in 43 countries and held the number one spot in Australia for two weeks after launch.
