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General Motors

Investor Day '24

126 Attendees

Attendees

#2

GM stock price increased to #2 next day

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CHALLENGE

INVNT was entrusted with producing General Motors’ Investor Day 2024, a pivotal event highlighting GM’s rise to the #2 spot for EV sales in North America.

STRATEGY

The event showcased GM’s diverse EV lineup, its $2 billion in cost reductions, and plans to expand its EV charging network, while reaffirming its dominance in the gasoline-powered SUV and truck market. INVNT created an innovative and cohesive environment that integrated vehicle displays, ride-and-drive experiences, and immersive tours of GM’s advanced battery and manufacturing plants in Spring Hill, TN.

With 126 in-person attendees and a broader audience joining via webcast, INVNT ensured seamless coordination between the event’s various elements, delivering a polished and forward-thinking experience. Investors were given a firsthand look at GM’s manufacturing capabilities, reinforcing the company’s commitment to innovation and growth.

IMPACT

The event was well received, with a notable increase in GM’s stock price the following day. GM executives praised INVNT for their strategic execution and creative approach, which enhanced investor confidence and reinforced GM’s standing as a leader in both electric and traditional vehicle markets.
Investor Day ’24
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