Geely
EX5 Global Launch
350
Guests
CHALLENGE
GEELY needed a memorable Australian launch for their EX5, following successful pre-launch activities. They sought a unique, immersive experience to solidify their brand presence and engage key stakeholders.
STRATEGY
Leveraging Luna Park’s iconic Big Top, INVNT recognised the potential for a groundbreaking, 360-degree immersive brand experience, a first for an automotive launch at that venue.
Strong media interest required a well-structured event with clear communication and seamless coordination. A carefully planned drive route was essential to showcasing the EX5’s performance, while high-quality catering and merchandise added to the premium experience.
IMPACT
INVNT delivered a spectacular launch event at Luna Park, featuring immersive projection mapping and showcasing the EX5 to 350+ guests. This capped a series of events, including a media drive and dealer training, establishing GEELY’s innovative brand in the Australian market.
EX5 Global Launch
