Bridging Art, Space, and Technology with the Ultimate NFT Collection: INVNT.ATOM X Mad Dog Jones X Artemis Music Entertainment X NIFTY Gateway
Fallen Gravity
Mad Dog Jones x Artemis Music Entertainment
BACKGROUND
We partnered with artist Michah Dowbak, alias ‘Mad Dog Jones,’ to launch the “Fallen Gravity” NFT collection, a pioneering revolutionary venture at the nexus of art, space exploration, and blockchain technology. The collection exemplifies a groundbreaking intersection of creative expression and cutting-edge technology by exploring its innovative features, technological intricacies, and collaborative efforts.
520+
Earned Editorial Placements
2.20M+
Advertising Value Equivalent
237M+
Potential News Reach
3.93M+
Organic Social Media Impressions
48.1K
Engagement
9.9%
Engagement Rate
1.62M
Reach
186K+
Total Sales Volume
OPPORTUNITY
We collaborated with Artist NFT Micah Dowbak (aka Mad Dog Jones), Bob Richards from Artemis Music Entertainment, and NIFTY Gateway to create an immersive experience inspired by space and the cosmos. Transcending conventional boundaries, we delivered to the world an NFT series of animated artworks, prints, and NFTs paired with Star Songs curated by Artemis Music Entertainment with personalized messages that traversed space aboard the ISS.
The “Fallen Gravity” collection, which incorporated Star Songs, was crafted through data sonification algorithms. These algorithms transformed astronomical imagery into audible compositions, encapsulating the essence of cosmic entities. Powered by Artemis Music Entertainment, the Star Songs were generated from telemetry coordinates of the International Space Station (ISS), spanning its trajectory from inception in 1998 to projected decommissioning in 2030. Each NFT showcased a unique snapshot of the sky, meticulously mapped to the ISS’s orbital position, offering collectors glimpses into both historical and future cosmic vistas.
NFT Launch
‘Fallen Gravity’ was unveiled at the Main Stage of NFT NYC during the session titled ‘Speaking with Extraterrestrials – NFTs in the galaxy.’ The launch event featured an open dialogue among Scott Cullather, CEO of INVNT GROUP & INVNT.ATOM, Mad Dog Jones, Bob Richards, and Patrick Milgram. Together, they delved into the intersection of storytelling, art, and technology within the NFT realm. Collectors were captivated by the unique and engaging prospect of owning NFTs adorned with personalised messages that traversed space aboard the ISS.
Collaboration
Crafted to offer collectors distinctive digital artworks inspired by the
celestial realm, the “Fallen Gravity” NFT collection resulted from a collaboration with Artemis Music Entertainment. Infused with unique Star Songs, select artworks immersed collectors in an unparalleled experience. During the concluding stage, labeled ‘Unknowable Dimensions,’ 500 collectors were afforded an exclusive chance to craft NFTs infused with custom Star Songs, encapsulating the celestial melodies of cosmic vistas.
The collaborative efforts of Mad Dog Jones, Artemis Music Entertainment, and NIFTY Gateway underscore the transformative potential of blockchain technology and Web3, heralding a new era in the landscape of digital art and storytelling.
Bridging Art, Space, and Technology with the Ultimate NFT Collection: INVNT.ATOM X Mad Dog Jones X Artemis Music Entertainment X NIFTY Gateway