ABB Group
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CHALLENGE
At a prestigious event in Abu Dhabi, global technology leader ABB sought to move beyond passive presentations and create a genuinely interactive experience — one that would reflect their position at the forefront of innovation and leave a lasting impression on attendees.
STRATEGY
INVNT Innovation developed ABBe, an AI-powered character capable of real-time interaction, brought to life through a robust library of 3D animations. Built with modularity and scalability at its core, ABBe was designed as a long-term asset for future global events, capable of growing alongside ABB’s roadshow strategy.
IMPACT
ABBe stopped attendees in their tracks. Live interactions generated genuine captivation on the show floor, reinforcing ABB’s reputation as a technology leader in the room as much as in the market. The success of the activation has since positioned ABBe as a centerpiece of ABB’s global roadshow strategy — a reusable, scalable platform that continues to demonstrate their commitment to pushing technology forward.
Automate Expo ’25
