Google Cloud Event Strategy | Experiential Marketing Case Study

Google Cloud

200%

growth in the first two years

sponsorship revenue in year one

CHALLENGE

As Google Cloud scaled rapidly, its success became increasingly tied to a complex ecosystem of flagship events—including Google Cloud Next, specialized summits, and executive programs. To maintain market leadership, the organization required a strategic partner capable of navigating a hyper-competitive event landscape, adapting to evolving audience expectations, and driving continuous innovation across its global programming portfolio.

STRATEGY

We joined forces with Google Cloud in 2017 with a focus on sponsorship sales. Working closely with the company’s internal team, we developed innovative sales strategies and sponsor packages that delivered measurable value across both in-person and digital experiences, while creating new opportunities for audience engagement and partner visibility.

IMPACT

In the first year, we doubled revenue from Google Cloud Next sponsorships and achieved 200% growth within the first two years of the engagement, continuing to drive sustained growth year over year. Together, the teams evolved sponsorship strategies to maximize revenue across programs, implementing solutions and targeted engagement initiatives that expanded reach and connected with Google Cloud’s diverse audiences.

Google Cloud