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RSAC

RSAC Conference

140

countries represented

+500

sessions across 24 tracks

+20-year

strategic partnership

+600

companies on the expo floor

365-day

learning opportunities

Ancillary Spaces
Environmental_Large Format Signage
Expo Management_Large Format Signage
Expo Management
I&D Labor 2
I&D Labor
Info Desk Management
Outdoor Building Signage
Outdoor Large Format Signage
Overflow & Networking Space
Production
Registration Area
RSAC-Hugh Jackman-Speaker Management
Scenic Branding
Security Management
Session Scanning
Speaker Management 2
Speaker Management
Special Events
Sponsor branding_signage
Transportation Mgmt

CHALLENGE

As the global cybersecurity landscape expanded rapidly, RSAC Conference faced the strategic imperative to scale operations and meet the demands of a surging audience. To maintain its position as the premier authority in the cybersecurity industry, the organization required a comprehensive evolution beyond traditional formats, necessitating a long-term strategic partnership to drive sustainable, large-scale growth and audience engagement.

STRATEGY

We provided the vision necessary to support the expansion ahead for this industry-leading conference and became the event partner in 2004, helping RSAC Conference scale from 9,000 attendees to its current size. In addition to the annual event, we worked with RSAC to realize their vision of year-round learning for their community. Today, the experience includes the flagship U.S. event, satellite programs around the world, year-round learning, and a variety of digital offerings.

IMPACT

Attendance has grown +360% since 2004. Sessions have jumped from 200 to more than 500. We were also responsible for exhibit and sponsorship sales and EMOs across the entire event, welcoming over 600 exhibitors from around the globe. Together, we helped scale RSAC Conference into the focal point for the entire industry.
RSAC Conference
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