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Cadillac

Formula 1 Miami Grand Prix

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CHALLENGE

Cadillac’s first sponsorship activation at the Formula 1 Miami Grand Prix called for a bold introduction on one of motorsport’s biggest stages. The goal was to create a destination that would immerse attendees in the brandstory™, drive meaningful engagement, and generate leads within one of the world’s most competitive live sports environments.

STRATEGY

To bring Cadillac’s sponsorship to life, we designed an activation centered on interactive storytelling and participation. A premium racing simulator anchored the footprint, attracting steady crowds and extending dwell time. Intuitive spatial design and seamless digital lead capture ensured every interaction felt distinctly Cadillac while maximizing the value of the sponsorship throughout the weekend.

IMPACT

Cadillac’s inaugural Miami Formula 1 sponsorship activation earned outstanding media coverage while maintaining consistent traffic and audience engagement throughout the weekend. Fueled by the popularity of the simulator, the activation generated exceptional lead capture while establishing Cadillac as a standout presence within the excitement and cultural momentum of Formula 1 Miami.
Cadillac Formula 1 Miami Grand Prix
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