Asian Football Confederation
Women's Asian Cup '25
CHALLENGE
To produce a culturally resonant, global draw ceremony for the AFC Women’s Asian Cup 2026. The event needed to captivate a worldwide broadcast audience while revealing the official tournament groupings.
STRATEGY
The creative direction blended the vibrant energy of football with the diversity of the AFC’s Member Associations. It fused Indigenous Australian motifs with stadium-inspired visuals to honour the tournament’s inclusive spirit.
IMPACT
The ‘Dream Fearless’ ceremony aimed to inspire fans. Featuring a Welcome to Country, Indigenous dance, and star players, the successful broadcast marked a key milestone, boosting momentum for women’s football by coinciding with strong ticket sales.
AFC Women’s Asian Cup ’25