SHRM and INVNT take home Gold in the Video / Corporate Image category for the “If it’s a work thing, it’s a SHRM thing” campaign commercial.

“Most people work—and we believe work can be better. SHRM exists to make the world of work better: better for business, better for people, and better for communities and economies. Because when work is better, the world is better. ‘If it’s a work thing, it’s a SHRM thing’ is our conviction that the workplace is the epicenter of culture, purpose, and performance. In today’s complex environment, SHRM empowers business leaders and workers alike not just adapt but to move forward with clarity and confidence. With INVNT as our creative and media partner, we’ve brought this belief to life across every screen and stage—from streaming and social to television and live experiences. Together, we’re defining how to build the future of work that works for all.” — Tina Beaty, Chief Brand and Marketing Officer, SHRM

From concept to execution, INVNT Digital designed, produced, and edited this multi-platform campaign—positioning SHRM as the go-to authority on all things work, workers, and the workplace. Launched across streaming, social, and digital (with live experiences to follow), the campaign boldly highlights the role work plays in shaping culture and progress.

View the 2025 Hermes Creative Awards winners here.